Marketing Automation Platform Leader

Job description

IBM is seeking a people manager to lead the IT enablement and management of IBM's marketing Automation platform. IBM's marketing automation platform (MAP) is the largest in the world by a factor of 7, delivering 1.2M emails and executing 85,000 marketing campaigns every single month. MAP is built on the Watson Marketing platform (Unica) and is in the throws of deploying those capabilities to the cloud. IBM is going through a transformation to become a cognitive and cloud platform company. MAP is where it all starts. The digital interactions that are created across the business landscape are ultimately consumed in MAP and result in leads arriving in our sellers hands.

The individual should have at least 3-5 years of people management experience and a proven track record delivering IT projects at scale. The work requires the ongoing augmentation of the MAP in addition to ensuring operational excellence. The work has a heavy focus on data analytics and data development. We will be upgrading to the latest version of the Watson marketing platform in 1Q which will introduce the use of Watson Campaign Automation (previously Silverpop). You will be in charge of a global team of about 45 individuals. You will have the opportunity to build a team in the RTP area. This job is part of the IBM's CIO office where we focus on making all IBMers more productive. Agile is at the forefront of how we work. You will be in a newly designed open office landscape in Research Triangle park. If you have a passion for building and leading teams, delighting your customers and want to be part of an organization on the forefront of IBM's digital transformation, we want to hear from you.

CIODEM19

Auto req ID

192198BR
Required Education

Bachelor's Degree
Role ( Job Role )

Marketing Automation Specialist
State / Province

NORTH CAROLINA
Primary job category

Marketing & Communications
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

No Travel
IBM Business Group

F&O
Preferred Education

Master's Degree
City / Township / Village

RESEARCH TRIANGLE PARK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

- People Management
- Experience building and deploying IT projects at scale
- Demonstrated operational excellence of a mission critical IT asset
- Familiarity with Agile ways of working
Country/Region

United States
Preferred Technical and Professional Experience

- 3+ Years of People Management
- Demonstrated experience working in Agile Ways
Secondary Job Category

Performance Marketing
Eligibility Requirements

*None
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire