Front End Developer (Salesforce Marketing Cloud)

Job description

Introduction
In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe.
You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat.
Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.

Your Role and Responsibilities

·  Designing and developing user interface solutions within the Salesforce Marketing Cloud platform.
·  Customizing and integrating Marketing Cloud with other systems and data sources to meet business requirements.
·  Creating and maintaining email templates, journeys, and automations.
·  Implementing personalization and segmentation strategies for targeted marketing campaigns.
·  Troubleshooting and resolving technical issues within Marketing Cloud implementations.
·  Collaborating with cross-functional teams, including designers, back-end developers, and client marketing teams to ensure alignment with overall business goals.

Required Technical and Professional Expertise

·  Proficiency in HTML, CSS, and JavaScript for web development.
·  Experience with AMPscript for email scripting and customization.
·  Experience designing and developing user interfaces for email templates and landing pages.
·  Familiarity with responsive design principles, user-centered design principles, usability and accessibility, and frameworks.
·  Knowledge of email marketing best practices and standards.
·  Strong attention to detail and ability to translate design mockups into functional UI components.

Preferred Technical and Professional Expertise

·  Salesforce Marketing Cloud certifications (e.g., Salesforce Marketing Cloud Developer certification).
·  Workflow tool experience (Jira, Workfront, Aprimo, etc.)