Ecosystem Recruitment Marketing Specialist Senior

Job description

Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.
When you join the IBM team in São Paulo, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

·  Know The Partners: The Ecosystem Marketer’s value lies in knowing the partner, the customer and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.

·  Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays.

·  Market to Partners: Design and execute programs and campaigns to both attract new business partners and progress them through signing a contract with IBM to activating newly recruiting BPs to their first dollar through best in class demand gen campaigns.
·  Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
·  Brief, enable and collaborate with Sales and our Distributors
·  Measure, analyze, and report on the impact of recruitment marketing programs against KPIs – including but not limited to # of BPs registered for Partner Plus, # of partners contracted with IBM, # of Partners driving revenue

Required Technical and Professional Expertise

·  Marketing campaign design and execution;
·  Experience managing a marketing budget;
·  Experience with marketing automation tools, like Marketo;
·  Experience with analytics tools, like Tableau;
·  Working knowledge of salesforce CRM ideal;
·  Fluency in English

* We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Preferred Technical and Professional Expertise

·  Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time;
·  Ability to work with cross functional and multicultural teams;
·  Ability to align to set goals and objectives, while being able to quickly pivot based on business needs;
·  Understanding of technology products, sales cycles, and solution positioning;
·  Ability to leverage data to make market aligned decisions to support go-to-market execution;
·  Ability to craft clear briefs/communication to key stakeholders.

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