Ecosystem Experience Marketer

Job description

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
Our Ecosystem Marketers have a deep understanding of our partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM’s technology and Consulting offerings.

The Ecosystem Experience Marketer orchestrates how we make that value real for the partner based on where they are, what they want to achieve, and what we have available to help them do it. The most successful marketer in this role is constantly asking “How do we know we're compelling the next best action for each partner?” growing partner satisfaction alongside IBM’s revenue.

Responsibilities may include:
·  Increasing demand in correlation with improved partner satisfaction
·  Helping to build experiences that meet individual geographic and global needs
·  Creating and activating the Partner experience across all touch points which may include digital, events, email and others This is a Hybrid role, attendance to the office will be required only 3 times peer week
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Required Technical and Professional Expertise

·  Collaborates with current and potential partners, ecosystem colleagues and fellow marketers to learn, co-create and share feedback
·  Has experience working in marketing (including digital marketing)
·  Entrepreneurial mindset and appetite to stretch the role, constantly reimagining what it can deliver.

Preferred Technical and Professional Expertise

·  Partner marketing experience in a B2B environment
·  Client-centric mindset to find new ways to satisfy Partner needs
·  Experimentative – works as part of a team to quickly to pilot, succeed/fail fast and scale what works
·  Highly collaborative – building effective teaming relationships within ecosystem marketing and with other marketing and business areas
·  Is passionate about people: we value a focus on relationships over experience working in high tech or ecosystem