Ecosystem Co-Marketing Program Manager Marketing

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Our Ecosystem Marketers have a deep understanding of our partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM’s technology offerings.

The Ecosystem Co-Marketing Program Manager Marketing supports 1-2 demand gen programs for - tasks include, but not limited to, owning program from launch through execution, quarterly budget planning, and help drive program funding utilization with all partners participating in the program and driving ROI for the total program.

The Program Managers will serve as trusted consultants to the participating Business Partners on tool and process steps for all aspects of Co-Marketing, including, but not limited to, effective partner co-marketing (CMC) tool deployment and partner co-marketing funding disbursement.

Responsibilities include:

• Maintaining and Fostering Business Partner Relationships

o Maintain marketing relationships with Business Partners

o Train and support around their Co-Marketing Incentive Offerings and Tools

o Discuss strategic marketing initiatives and provide linkages

o Encourage alignment of co-marketing spend to IBM focused quarterly campaigns

o Suggest marketing activities to enhance MAPs and leverage IBM assets

o Propose agencies for implementation of effective digital campaigns

• Expenses

o Allocate and Manage to quarterly program budgets

o Manage Quarterly budget spend

o Drive BPs to update and enter new marketing leads

• Business Controls

o Ensure all Co-Marketing requests are in compliance with the terms and conditions

o Execute best of breed process for alerting BPs to claim deadlines, reviews, and payments

o Enablement

o Launch annual co-marketing programs in accordance with Business Controls and Global guidance

o Co-Marketing Education – on-going formal launch and frequent informal individual sessions

**Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS
MCCJBID

IBMReferred_LATAM

Required Technical and Professional Expertise

. Solid experience in Marketing

• Solid experience with Business Partners or working with 3rd parties

• Experience using various tools and data analytics programs to monitor and measure activities (e.g., CMC, Tableau dashboards, PPS data, GPM)

• Experience managing a marketing budget

• Experience in Program Management

• Experience managing process controls
. Fluent in English
. Effective communication
. Problem solving

** Add CV in English version

Preferred Technical and Professional Expertise

. B2B partner marketing experience understands partners, and the varying levels of marketing skills and resources they can deploy

• Experience in campaign design and delivery