Demand Generation Professional

Job description

Introduction
The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business. Skilled to match pace of IBM’s transformation initiatives and keep current on marketing technology capabilities, perpetually.

Your Role and Responsibilities

·  Builds and publishes complex end to end programs on Marketo independently, based on specifications
·  Proactively suggests improvements to campaign design
·  Understands Marketing Automation in overall Marketing structure
·  A/B Testing and Optimization
·  Delivers operations reporting and optimization
·  Data management and governance
·  Email deliverability
·  Partners to define and deliver against KPIs
·  Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
·  Represents discipline on transformation projects and key marketing initiatives
·  Executes within Marketo across all Core and Hub requirements
·  Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.

Required Technical and Professional Expertise

·  Marketo / Unica / any Marketing Automation tool knowledge is critical to success in this role
·  A/B Testing and Optimization knowledge is an advantage
·  Email marketing, basic SQL & basic HTML knowledge is an advantage
·  Logical thinking
·  Analytical and data driven
·  Good communication and collaboration skills

Preferred Technical and Professional Expertise

·  Attention to details
·  Change and growth-oriented mindset
·  Curiosity and ongoing learning desire