Brand & Content Strategist

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
he Brand & Content Strategy team articulates the unique value that IBM brings to customers and applies deep knowledge of our target audiences to define and map the best ways to engage them—in the right place, at the right time, with value provided at every interaction. We inspire the most powerful, innovative and effective creative work that advances and supports our brand all the way through demand generation.
·  Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
·  Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling messaging and content.
·  Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories, Field Marketing, Events, Social, Ecosystem and Industry to design and execute content plans
·  Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans.
·  Work closely with internal and external agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM.

Required Technical and Professional Expertise

·  Experience in a content role with progressive levels of seniority and responsibility.
·  Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
·  Knowledge of media planning, distribution, measurement, optimization and syndication.
·  Strategic planning and presentation; excellent written and verbal communications.
·  Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.

Preferred Technical and Professional Expertise

·  None