Brand & Content Strategist

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

People are bombarded and disrupted by thousands of messages a day. The world doesn’t need more content; it needs better content. At IBM, we create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.

IBM is looking for a Brand and Content Strategist to support the planning, creation, and execution of assigned deliverables defined by the Brand & Content Strategy team, with a focus on content performance measurement.

In this role, you will:

·  Collaborate with the team to support performance analysis of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
·  Analyze data, visualize findings and communicate insights and recommendations to push strategists to embrace data-driven approaches to content strategy and improve content performance.
·  Create and deliver regular reports on content performance in visual forms such as graphs, charts and dashboards to the team and beyond, including high levels of leadership
·  Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help inform content performance recommendations.
·  Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories, Field Marketing, Events, Social, Ecosystem and Industry.to design and execute content plans.
·  Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans.
·  Work closely with internal and external agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM.
·  This is a Hybrid role, attendance to the office is currently required only 3 times per week.

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Required Technical and Professional Expertise

·  Experience in a content role with progressive levels of seniority and responsibility.
·  Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
·  Knowledge of media planning, distribution, measurement, optimization and syndication.
·  Strategic planning and presentation; excellent written and verbal communications.
·  Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.

Preferred Technical and Professional Expertise

·  Open-minded and constant learner: consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise.
·  Active listener, able to effectively absorb and apply professional knowledge to tasks quickly.
·  Responsible team player demonstrating ownership and accountability.