Brand & Content Strategist

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and
creativity. We are on the forefront of groundbreaking change – improving businesses, society,
and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a
world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story
and is responsible for positioning IBM in the market. We define and optimize IBM’s brand,
capture the market’s attention, and articulate our point of view for clients, partners, the media,
and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen
collaborators – always willing to help and be helped – as you apply passion to work that will
compel our audience to choose IBM's products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of
IBMers who are helping technology support a positive global transformation. So join us and
experience a place where you can co-create your learning and opportunities. A place where
teamwork and unique ideas are treasured. A place where you can bring innovation to life.
YOUR ROLE & RESPONSIBILITIES

The Brand & Content Strategy team articulates the unique value that IBM brings to customersand applies deep knowledge of our target audiences to define and map the best ways to engage them—in the right place, at the right time, with value provided at every interaction.

We inspire the most powerful, innovative and effective creative work that advances and supports our brand all the way through demand generation. People are bombarded and disrupted by thousands of messages a day. The world doesn’t need more content; it needs better content. At IBM, we create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful. IBM is looking for a Brand and Content Strategist to help build brand relevance, consideration and demand through brand and content strategies that engage, inspire and progress clients, partners, and prospects to choose IBM. In this role, you will:

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Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes.

· 
Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling messaging and content.

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Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories, Field Marketing, Events, Social, Ecosystem and Industry to design and execute content plans

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Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans.

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Work closely with internal and external agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM.

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We offer a dynamic blend of personal flexibility and a thriving in-office environment.

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

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Required Technical and Professional Expertise

· 
Experience in a content role with progressive levels of seniority and responsibility.

· 
Solid understanding of optimal multi-channel approach along the entire customer

· 
journey, including but not limited to social, digital, media and content.

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Knowledge of media planning, distribution, measurement, optimization and syndication.

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Strategic planning and presentation; excellent written and verbal communications.

· 
Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.

Preferred Technical and Professional Expertise

· 
Open-minded and constant learner: consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise.

· 
Active listener, able to effectively absorb and apply professional knowledge to tasks quickly.

· 
Responsible team player demonstrating ownership and accountability