AR/PR Specialist - Apptio

Job description

Introduction
Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit www.apptio.com.

You:

You are passionate about storytelling and can communicate complex ideas in a way that moves people. You are strategic about driving a news agenda. You are a team player, eager to learn and an innate problem-solver. You are curious and can engage a cross-functional team to understand business trends, issues, and major priorities for technology executives. You can contribute to media and analyst plans that support the business’s growth and that integrate with sales and marketing plans.

Us:

We are an ambitious and high-energy marketing organization building global awareness and
demand for Apptio’s SaaS applications. We are passionate about what we do and are customer-driven.

We believe deeply in Apptio’s potential to lead the market and disrupt the tech industry daily. We are team players with an entrepreneurial spirit and an eye on results.

Apptio is seeking a PR/AR Specialist to help support its global press and analyst engagement programs. The successful candidate will be responsible for supporting our media and analyst relations programs, supporting strategic news and research agendas, executing product launches/announcements and quarterly analyst engagements. The candidate will work with a global PR agency and analyst firms such as Gartner, IDC and Forrester Research, among others. The position reports into the Sr. Manager of Corporate Communications, work location is Morrisville, NC.

Your Role and Responsibilities

·  Support and execute global PR and AR programs aligned to corporate and to demand generation goals
·  Responsible for inbound and outbound press and analyst activities
·  Work with global PR agency to support PR program goals and day-to-day activities, including monitoring and tracking coverage, developing briefing and event documents, awards applications and content development
·  Respond to requests for research and third-party articles from sales, marketing and engineering
·  Identify analysts to speak with reporters, be quoted in press releases and support pitches
·  Work with global Apptio marketing team to use analysts strategically to support marketing efforts including speaking opportunities, report sponsorship for lead generation and webinar participation
·  Monitor and track media landscape to mine for relevant press and interview opportunities
·  Support executive thought-leadership programs with quarterly intake calls
·  Contribute to and maintain a competitive/market intelligence database of information based on analyst data, media coverage, reports, awards and interviews
·  Ensure the timely, efficient and top-quality execution of all plans, activities and programs

Required Technical and Professional Expertise

·  2-3 years of successful experience in dedicated press and analyst relations role preferred or 3+ years of successful experience in communications role at high-tech company or PR agency where analyst relations were a job component
·  Strong communication skills, attention to detail and ability to prioritize multiple high-priority projects simultaneously

Preferred Technical and Professional Expertise

·  Self-motivated and performance driven
·  Strong skills with Word, Excel, and PowerPoint
·  Strong relationship management skills
·  Passion for enterprise technology
·  Friendly, team-player, positive, go-getter and can-do attitude