Americas Technology Field Marketing Expert

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Americas Technology Field Marketing Expert connects demand generation, product, content, and event marketing plans to sales teams to help generate and progress pipeline, attract new clients, and increase client loyalty and retention.

You will provide insight and guidance to the IBM global marketing team to determine the right marketing tactics that best help achieve key business outcomes. You’ll work hand in hand with sales leaders and be accountable for Marketing performance to the business.

As an Americas Technology Field Marketing Expert, you will:

- Develop and demonstrate working knowledge of technology and markets, and how IBM solutions solve our client’s business challenges

- Design, manage and execute marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives

- Deliver pipeline and revenue targets, deepen client engagement, and help progress opportunities via marketing and communications strategies

- Leverage data-driven analysis to inform Marketing strategies and tactics, report on performance and ROI
- Focus on z/Linux business area

** Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS

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Required Technical and Professional Expertise

- Deep expertise in creating and implementing successful marketing plans, leveraging a range of tactics and technologies within budget, and on time

- Fluent English: Excellent written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively at all levels including executive stakeholders

- Multi-disciplinary collaboration, agile work approach

- Business outcome focus with fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs

- Analytics and insight-based decision making

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Preferred Technical and Professional Expertise

- Software or technology marketing experience