Americas Product Marketing Specialist

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Product Marketer possess a wide variety of knowledge across their given job role. They have deep expertise in one product area, but these individuals have a holistic working knowledge of the product marketer role and its context within their organization. Product marketers understand all the functional elements of their job role, and act as connection points between the different groups including other marketing and communications functions, product management and sales.

This position requires subject matter expertise and product/offering evangelism to develop and drive a successful go-to-market strategy, including leadership of product messaging and positioning.

- As a product marketing generalist, you are able to develop launch plans and manage functions for successful outcomes, understand and articulate market segmentation, and can seamlessly “influence without authority” to direct virtual team resources.

- Responsibilities include content creation through persuasive and compelling storytelling and a deep understanding of personas and buying groups.

- Critical to the role are the abilies to drive resource prioritization, establish clear, measurable objectives and align across large virtual teams.

- You have a strong grasp of the competitive landscape and the pivotal role that the product and associated business unit plays in the total client experience.

Additional requirements for the role:

- Business unit, country, or international professional mastery related to operations, strategies, and objectives in leading edge or critical situations.

- Teamwork at the highest levels.

- Plans and conducts complex negotiations reaching lasting agreement and commitments.

- Anticipates, creates and defines innovative and visionary concepts in a strategic environment.

- Guided by overall strategies with ability to input to strategies and policy-making.

- Considered an expert by others inside and outside the company.

Experiential:

- Develop & mentor less experienced employees

- Exposure to speaking at events and conferences

- Full ownership with end-to-end project experience

- Deal with scope changes, however large they may be

- Embrace complex challenging projects covering multi disciplined teams

IBMReferred_LATAM

Required Technical and Professional Expertise

-Be Expert in enterprise B2B technology

- Solid years applied product marketing experience

- Extensive project and direct/virtual team management
- Fluent english: in written and spoken English for Business

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Preferred Technical and Professional Expertise

-Demonstrated persuasive storytelling skills – communication, writing, presentation

-Creating and refining value propositions and messaging

-Conducting competitive analysis and positioning