Digital Marketing Manager

Job description

Andaz means "personal style" in Hindi. Andaz Amsterdam Prinsengracht means, five-star creative luxury in the heart of Amsterdam, expressed through local experiences, art & design and picture-perfect drinking and dining, in a playful Dutch-inspired environment.

Do you feel intrigued already?

Because we are looking for a Digital Marketing Manager !

The Digital Marketing Manager is responsible for the strategy and execution of digital marketing and ecommerce activity. This position will support hotel marketing by developing digital marketing and e-commerce and related programs.

Digital marketing activities will include: search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing, marketing via corporate channels and strategic social media planning and execution. Digital Marketing Manager will also oversee e-Commerce activity including the strategic management of the hotel's website and apps.

Main Duties and responsibilities:

Strategy and Budget Management:

· Set overall digital direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.)

· Maintain overall budget and related vendor/agency relationships for digital marketing (i.e. Supporting billing and invoicing needs for Hyatt)

· Identify, articulate and defend insights and recommendations to senior hotel management

· Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on E-marketing essentials

· Work closely with Revenue Management in identifying opportunities and booking trends and develop relevant digital strategies

Digital and Social Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.):

· Collaborate with partner agencies to develop annual business plans for the hotel to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved across digital channels for hyatt.com production

· Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models

· Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel's goals and objectives

· Conduct reviews and execute SEO best practices accordingly (both on and off site) to improve hotel visibility within search engines

· Together with the Social Media & Content Specialist foster partnerships with online partners (journalists, bloggers, review sites etc) for additional online visibility

· Drive email-marketing initiatives in coordination with Content and Communication manager. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits

· Assist in executing social media activity, which will include assisting Content and Communications manager to put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools

· Together with Social Media & Content Specialist act as internal consultant to promote social/digital knowledge within the hotel on how these channels might impact the guests' experience, provide ongoing insight to stakeholders and act as a resource on related new media trends

E-commerce Responsibilities:

· Develop Ecommerce strategies and best practices for the hotel website such as content management (using Adobe CQ5) and traffic driving tactics and strategies

· Work with and manage agency for mini-site development projects as necessary/needed – for F&B, weddings, etc.

· Work closely with Content and Communications manager to ensure hotel website is relevant, up to date and optimized

· Take ownership of website performance through in depth analysis utilizing Adobe Site Catalyst to test, measure and develop all aspects of hyatt.com activity for Hyatt Hotels within Amsterdam

Project and Agency Management:

· Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media partners such as Google, Bing, etc. if necessary) to gain insight to best practices

· Develop and build strong working relationships with vendors and agency partners – serve as primary point of contact for all digital marketing/E-Commerce vendors and agencies. Frequency of agency contact will be determined based on the scope of work outlined between the agency and Hyatt's corporate office

· Work with agency to ensure strategies adopted for each hotel also works amongst hotels within Amsterdam and no business-related conflicts (i.e. bidding on same keywords, etc.)

· This role will be responsible for status calls to review performance reports as well as set goals and objectives with the agency

This role is responsible for setting timelines

Desired profile

Qualifications :

Your MINDSET:

· The multi-tasking centipede with a hands-on mentality, who likes to get things done;

· Your phone, laptop and the internet are your best friends;

· You love to create a buzz;

· You want to be part of a team where any idea is welcome, nothing is too crazy and you enjoy throwing creative ideas out there!

· You have a love for building strong brands;

· You have a passion for hotels, restaurants, bars, travel and what is hot in the city!

· You are a team player and together with the Marketing Communications Manager you will lead the hotel & outlets' annual marketing strategies.

What's in it for YOU?

General Perks:

· A great place to work in lovely Amsterdam center. In the middle of the iconic Prinsengracht canal.

· An entry to the Hyatt Family, a place where we care for people so they can be their best;

· 12 free nights at Hyatt hotels globally every year and 20% Discounts at our F&B outlets and special discounts at our Spa

· A guest experience in your own city with a complimentary overnight stay, cocktails & dinner for two;

· Travel Allowance, starting from a 5 kilometers travel distance from the hotel.

· Uniform provided and laundry is taken care of in house.

· 25 Vacation days

Wellbeing:

“Our purpose is to care for people so they can be their best – and we believe wellbeing is the ultimate realization of our purpose”

· To support our colleagues mental wellbeing we provide access to “Headspace App” for all employees, free of charge as Hyatt's wellbeing assessment tool "Hyatt Well-Check"

· Social Activities; Team building outings, Sports/wellbeing activities

· Hotel gym access

Development:

“Careers at Hyatt don't have to follow a traditional career ladder or path with one pace and following only one direction. Rather, they can be customized and adapted based an employee's individual circumstances and take the form of a career lattice”

· International working experience with future international transfer happily facilitated.

· Personal development plan, in order to reach your full potential.

· A wide range of development tools through the Hyatt Learning platform for all colleagues. From E-Learnings to classroom sessions, Hyatt provides different solutions, depending on how you learn best (Example: Excel courses, Leadership series etc.).

Diversity:

“Inclusion and diversity are at the core of our purpose – we care for people so they can be their best – and we are deeply involved in actions that create a culture of opportunity for all”

· An International team of over 15 different nationalities

· Focus on Diversity, Equity and inclusion within our team. Through employee support groups (HyPride & Women@Hyatt), workshop and classroom trainings.

Your EXPERIENCE:

· A bachelor's degree in marketing or business management is preferred;

· Good knowledge of general internet marketing practices;

· Experience with digital media planning (SEO, PPC, display, mobile and social platforms);

· Web-related project management experience;

· Experience with Adobe Analytics (Omniture), Google Analytics, and DoubleClick Analytics is a plus;

· Fluent in spoken and written English and preferably Dutch;

· Good problem solving, communications and interpersonal skills;

· Creative thinker and someone who pushes boundaries;

· Someone who breathes new-age advertising and is a digital & e-commerce livewire;

· Developing, agreeing and tracking key KPIs for digital initiatives;

· Legally allowed to work in the Netherlands, holding an EU/EEA passport or a valid work permit for the country (we do not assist with Visa / permit applications).

Are WE what YOU are looking for?

If the answer is YES , then please send us your CV and all the reasons why WE are what YOU are looking for!