Digital Marketing Manager

Job description

Duties and Responsibilities:

· Work on a plan together with the Director of Marketing on digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for both rooms & F&B level

· Commence creative social media campaign advertising for both rooms and F&B level

· Initiated out-of-the-box organic social media campaign to create powerful impact and to connect with the right targeted audience

· Work together with the marketing team on creative content creation

· Maintaining our social media presence across all digital channels by working with the appointed copywriter

· Measuring and reporting on the performance of all digital marketing campaigns

· Work closely together with a digital agency to determine the effectiveness and what can be improved on any specific digital campaign

· Work closely together with the Director of Marketing and Revenue Manager in utilising the OTA resources by providing creative copy and attractive visuals in each particular campaigns.

Desired profile

Qualifications :

Qualifications, Knowledge and Skills:

· Bachelor’s degrees in Business Administration, Communication Art major in Marketing

· Five (5) or more years of experience in Marketing, and at least two (2) as a Manager.

· Understanding in SEM, SEO and in launching PPC campaigns

· Understanding in utilizing social media campaign advertising local to regional level

· High level of creativity in creating an up-to-trend SEO friendly content

· Strong knowledge and background in hotel and F&B industries