Cluster Director of Sales and Marketing

Job description

Hyatt is a global hospitality brand with one driving purpose: to care for people so they can be their best . Through listening, noticing others and extending meaningful gestures, we consistently deliver distinct experiences that demonstrate how a little understanding goes a long way.

Are you ready to share this purpose?

Because we are looking for a Cluster Director of Sales and Marketing for our two Amsterdam properties!

Andaz means "personal style" in Hindi. Andaz Amsterdam Prinsengracht means, five-star creative luxury in the heart of Amsterdam, expressed through local experiences, art & design and picture-perfect drinking and dining, in a playful Dutch-inspired environment. Five-star Hyatt Regency Amsterdam , brings botany & sustainability to life with an award-winning living interior, botanical inspired guestrooms, a passion for discovering our up and coming East neighborhood and a buzzing Indonesian Restaurant, Mama Makan.

Who are YOU?

·
You see opportunity where others see obstacles, driving revenue, visibility, and impact excites you.

·
You don't just build strategies; you bring them to life and make them perform.

·
Conceptual thinking and commercial creativity are your superpowers.

·
Your natural habitat is at the intersection of market insights, brand storytelling, and performance analytics.

·
You're just as comfortable in a client pitch as you are crunching KPIs.

·
You lead with confidence, inspire with clarity, and always deliver with purpose.

·
A born collaborator, you energize teams and cultivate connections, across departments, partners, and platforms.

·
You're not afraid to roll up your sleeves; admin, follow-ups, and CRM are all part of your toolkit.

What does the ROLE entail?

·
You are the commercial heartbeat behind Andaz Amsterdam Prinsengracht and Hyatt Regency Amsterdam — leading all Sales, Marketing, and Communications initiatives across both properties.

·
You shape and execute data-driven sales strategies to grow market share and maximise revenue streams across Rooms, Events, and F&B.

·
You own the brand voice — aligning creative campaigns, PR, content, and partnerships with our guest personas and market position.

·
You lead, coach, and empower a multi-functional team — from Sales Managers to the Social Media Specialist — and drive collaboration between departments.

·
You manage our key partnerships, PR agencies, and digital platforms — ensuring we stay relevant, visible, and ahead of the curve.

·
You embrace performance metrics, demand calendars, and forecasting as part of your daily rhythm.

·
You curate experiences that reflect the vibrancy of our brands, working closely with Revenue, Operations, and Regional teams.

·
You are the connector — between data and decisions, brand and business, guest and experience.

What's in it for YOU?

General Perks:

·
A great place to work in lovely Amsterdam center. In the middle of the iconic Prinsengracht canal.

·
An entry to the Hyatt Family, a place where we care for people so they can be their best;

·
12 free nights at Hyatt hotels globally every year and 20% Discounts at our F&B outlets and special discounts at our Spa

·
A guest experience in your own city with a complimentary overnight stay, cocktails & dinner for two;

·
Travel Allowance, starting from a 5 kilometers travel distance from the hotel.

·
Uniform provided and laundry is taken care of in house.

·
25 Vacation days

Wellbeing:

“Our purpose is to care for people so they can be their best – and we believe wellbeing is the ultimate realization of our purpose”

·
To support our colleagues mental wellbeing we provide access to “Headspace App” for all employees, free of charge as Hyatt's wellbeing assessment tool "Hyatt Well-Check"

·
Social Activities; Team building outings, Sports/wellbeing activities

Desired profile

Qualifications :

“Careers at Hyatt don't have to follow a traditional career ladder or path with one pace and following only one direction. Rather, they can be customized and adapted based an employee's individual circumstances and take the form of a career lattice”

Diversity:

“Inclusion and diversity are at the core of our purpose – we care for people so they can be their best – and we are deeply involved in actions that create a culture of opportunity for all”

· 
An International team of over 15 different nationalities

· 
Focus on Diversity, Equity and inclusion within our team. Through employee support groups (HyPride & Women@Hyatt), workshop and classroom trainings.

Your EXPERIENCE:

· 
A degree or certification in Hospitality, Communications, or Business Administration;

· 
At least 3 years' experience managing multiple properties and a track record of commercial success;

· 
Great language and communication skills in English and in Dutch;

· 
Great organizational and planning skills;

· 
An eye for detail;

· 
Legally allowed to work in the Netherlands, holding an EU/EEA passport or a valid work permit for the country (we do not assist with Visa / permit applications).

Does the above describe you, the way you love to work and the people you want to work with?