Marketing Campaigns

Job description

Job description

Please note this job advertisement is only available in Spanish. To view the job, select ‘Español - ES’ from the language selector in the page menu.

Purpose of the Position (General summary of the position)

HSBC accelerates its transformation plans to become a more agile, innovative and customer-centric bank. The primary role focuses on understanding the present and future needs of the segments HSBC hopes to attract as customers, identifying market opportunities, and developing and implementing marketing strategies aimed at growing the total number of consumer banking customers.  

The Marketing strategy must contribute to attracting new customers to the bank through innovative initiatives and using digital channels as the main means of attraction and conversion, as well as ensuring the creation of value for both the customer and HSBC. 

The chosen candidate will be responsible for prioritizing the budget according to business objectives, the end-to-end implementation of comprehensive campaigns to attract quality clients, as well as continuous optimization actions and measurement of the impact of the implemented initiatives.

Requirements

Knowledge of Function

·         Studies in Marketing and/or economic-administrative areas.

·         Experience in developing, implementing and measuring marketing activities based on data and insights.

·         Experience in comprehensive campaigns and end-to-end implementations in digital

·         Understanding of the latest trends in the world of Marketing and media

·         Ability to be a self-starter with energy and drive in a challenging and changing environment

·         Ability to have innovative thinking

·         Ease of teamwork and communication with stakeholders and business partners

·         Teamwork and knowledge of the “Agile” work methodology

·         Advanced English.

At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect.

HSBC employees act by showing integrity with courage, standing firm in what is right. We are trustworthy, we show different ideas and cultures and we are connected with customers, the community, regulators and each other.

At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as protecting their labor and social rights.

“At HSBC we offer our colleagues a greater number of days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance and care”.