Content Strategist - Wealth and Personal Banking

Job description

Job description

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Content Strategist .

Principal Responsibilities

We are focused on re-inventing the relationship HSBC has with its customers and making our digital experience the reason customers chose HSBC as their primary bank.

We believe that content is at the heart of this transformation – providing personal and relevant content to our customers through advanced segmentation and personalisation tools to anticipate their needs and empower their financial lives.

Content is the experience, and therefore it needs to be planned, created and optimised. 

We're looking for a content professional who can deliver website content that is engaging, easily understood and reflects our global brand and digital best practice approaches. We need someone who can define and deliver content experiences and journeys for the HSBC public websites internationally. The ideal candidate will be confident working with proposition owners and business stakeholders to innovate content in a data-driven way.

·  Supporting an agile squad as the accountable product owner for content, including triaging new requests and owning the squad’s backlog and priorities
·  Analysing content at both granular and holistic levels, making recommendations to ensure local market projects align with the global content strategy and its established approaches to information architecture, SEO, customer journeys, design patterns and content models
·  Making decisions and setting the direction for content initiatives using a combination of own data analysis, user research and content audits
·  Using project management skills and leading conversations with stakeholders and colleagues to outline content objectives, negotiate compromises, achieve consensus and deliver agreed content solutions on time
·  Inspiring content management teams, writers, other creative teams and stakeholders to deliver high-quality experiences that support business goals
·  Collaborating with the wider content strategy community to ensure 
·  Policies and operational processes are being followed and optimised

Requirements

·  You have professional writing experience
·  You have UX / content design experience
·  You have a good understanding of up-to-date SEO tactics
·  You can do your own data research and analysis (Google Looker experience is a bonus)
·  You have a good working knowledge of enterprise content management systems and structured content or headless CMS principles (that is to say, you can support projects from a technical content strategy point of view, not just a creative one)
·  You're happy leading conversations, asking questions and making decisions on all content-related matters
·  You’re able to manage multiple projects at the same time
·  You're a self-starter and adept at working through ambiguity
·  You consider yourself a life-long learner

You’ll achieve more when you join HSBC. 

http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.