Junior Program Manager SMB GTM

Job description

Junior Program Manager SMB GTM

  

Job Description:

   

At HPE, we bring together the brightest minds to create breakthrough technology solutions and advance the way people live and work. Our legacy inspires us as we forge ahead dedicated to helping our customers make their mark on the world.

Learning does not only happen through training. Relationships are among the most powerful ways for people to learn and grow, and this is part of our HPE culture. In addition to working alongside talented colleagues, you will have many opportunities to learn through coaching and stretch assignment opportunities. You’ll be guided by feedback and support to accelerate your learning and maximize your knowledge. We also have a “reverse mentoring” program which allows us to share our knowledge and strengths across our multi-generation workforce.

In this positon, you will develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Responsibilities:

·  Perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.
·  Assist with execution of GTM programs as directed by manager.
·  May track/report program/campaign metrics versus predetermined goals/benchmarks.
·  May develop/communicate closed-loop post-analysis of assigned programs.
·  Perform marketing operations activities as directed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

Education and Experience Required:

·  BA or BS in Marketing or related field; MBA preferred.
·  Marketing, sales and/or channel experience a plus.

Knowledge and Skills:

·  Knowledge of marketing principles, practices, tactics and tools.
·  Strong written/oral communications.
·  Strong analytical skills.
·  Good interpersonal skills.
·  Ability to work as part of a team.

We offer:

·  A competitive salary and extensive social benefits
·  Diverse and dynamic work environment
·  Work-life balance and support for career development
·  An amazing life inside the element! Want to know more about it?

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Job:
Marketing

Job Level:
Entry

    

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.