VIE - Junior Brand Activation Manager - M/W - Dubaï - March 2025
Dubai, UNITED ARAB EMIRATES Sales
Job description
Missions :
Brands Plans and Communication:
· Agency Briefing: Assist in briefing agency partners on yearly plans, campaigns, and content creation (for new content, or localizing global content).
· Digital Picture of Success: Work with agencies, local/central teams to build digital assets of the Evian Volvic Alpro International brands in the Middle East and ensure best-in-class visibility through continuous content optimization.
· Trade Marketing: Coordinate with Brand/Marketing Managers, BDMs, and distributors in developing in-store activation plans, and monitor campaign ROI.
· A&P Management: Thoroughly implement the budgetary process set by the central team and monitor spending of budget vs. allocation per campaign and market.
· Stakeholders Alignment: Regularly connect with local and central stakeholders to align on Middle East activation calendar and share best practises with other Evian Volvic Alpro zones.
Innovations & Rennovations:
· Innovation Process: Consolidate information and insights received from marketing & sales teams to build business cases required for the launch of NPDs in key markets.
· Packaging: Launch and manage graphic chain process for innovations and renovations in the Middle East and be point of contact for EVI central team and agencies involved in the GC process.
· Local Compliance: Ensure that innovations/renovations SKUs & labels are compliant with local regulations across the Middle East markets.
Consumer, Market & Competitive Insights:
· Insights Analysis: Analyse market and competitive reports received from our distributors and agency partners and suggest action plans when needed.
· Market Trends: Understand and monitor the latest consumer/category trends and behaviour in the Middle East; conduct market visits to monitor EVI in-store executions, and activations relevant to our category.
· Master's degree with specialization in Marketing
· 2-3 years of work experience in Marketing or Trade marketing.
· Solid analytical skills – ability to read and analyse quantitative and qualitative reports.
· Project management.
· Results oriented, team player and committed to excellence in execution.
· Dynamic with a positive attitude, open to new ideas and eager to take on challenges.
· Fluent in English.
Are you eligible for a V.I.E?
V.I.E is a type of contract linked to Business France (French public organism) allowing Europeans to work internationally for a designated company. This is a 6 to 24 months contract.
· You must be aged 18 to 28. You must have completed national service obligation.
· You must be a citizen of the European Economic Area.
· You must have never worked in the country in which you wish to do your V.I.E.
· You have never done a V.I.E before.
Why you should choose this V.I.E experience at Danone?
· A rewarding personal experience
Making the choice to do a V.I.E can turn out to be a great opportunity. This is your chance to challenge yourself and to discover more about a new country. You will be part of the Danone community, working for some of the best-known brands in the world. Our objectives are to make sure that you will come as you are, ready to innovate and to bring your perspective. We, as a company, bring a great importance in creating an inclusive working environment. We will consider all applicants to our offers. As a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability. One Planet One Health by You.
· Be part of the international V.I.E community
We will always make sure that you will feel great in your host country. You will be part of the V.I.E community group where you will be regularly informed about any news concerning the community. This will enable you to get in touch with the international Danone community and to learn more about multiple cultures. You will also integrate an international talent pool giving you the opportunity to extend your time working for Danone across the world or in France. You will join dynamic teams and play an important role in the performance of Danone and all its brands.
What’s next?
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