Strategy & Insights Manager

Job description

GBW - Danone Waters UK & Ireland,a subsidiary of Danone, is looking for Strategy & Insights Manager United Kingdom (GB)LondonDanone is a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

- Danone Waters (DWUK) is the Number 1 bottled water company in the UK with Evian & Volvic as the number 1 and 2 brands respectively. Its portfolio also includes Volvic Touch of Fruit, Volvic Juicy and Badoit.
- DWUK is committed to long term, sustainable growth and 2019 is packed full of exciting initiatives as we look to continue our growth trajectory in the UK market.
- The Strategy and Insights (S&I) team have been integral to defining this growth agenda, developing a Category Vision, Market Segmentation and Demand Space Framework to guide the business to growth spaces.
- Danone Waters is dedicated to building a future where healthier drinking is desirable, fun and sustainable

Mission of the Role:
The Strategy and Insights Manager is responsible for bringing growth-driving consumer, market and shopper insight to define the strategic agenda of DWUK.

More specifically this involves being seen as the 'oracle' for market, category and competitor understanding. The go to person for identifying and explaining challenges or opportunities that affect our business direction. The role also involves managing the ad hoc research programme across our brands and ultimately ensuring that the consumer/shopper is at the heart of everything we do as a business

Key Accountabilities:

A: ELEVATE CONSUMER/SHOPPER UNDERSTANDING ACROSS THE BUSINESS
Ensure the consumer/shopper is at the heart of DWUK Strategy.
- Lead Strategy and Insights inputs for Brand Planning to help both define and answer the team's strategic questions. Inspire their plans with external perspectives
- Develop and lead an engaging and inspiring consumer closeness programme across the business
- Coach/Develop wider team on research best practice

B: CONTINUOUS MARKET ANALYTICS
Inspire growth through elevating DWUK's interpretation and application of continuous data
- Manage continuous research agencies (Kantar, IRI) to maximise ROI on our contracts. Coach and feedback to help them become 'trusted advisors'
- Embed our new category segmentation into the business and use it to establish fresh thinking
- Have your 'finger on the pulse' of the external environment through monitoring market, category and competitor data and developing clear and simple reporting structures to the business.
- Deliver impactful and engaging, growth-orientated market deep dive presentations to the Leadership Team and across the wider business, leveraging a rich array of data and insight.
- Ensure the Brand teams are fully utilising the data through efficient reporting, facilitating training requirements and empowering the team to be more self sufficient.

C: BRAND DEVELOPMENT AND INNOVATION
Partner with Brand Teams to ensure plans are grounded in consumer and shopper insight
- Support UK Brand Teams with ad hoc consumer research plan to address business needs, spanning: communications, product, pack, claims, etc.
- Manage UK brand equity tracking (Millward Brown) in collaboration with global team
- Identify growth spaces for innovation and work with brand teams to develop inno road maps

D: NEW PARADIGM RESEARCH APPROACH
Identify agile, innovative and value added research methodologies and analytical approaches which lead to smarter decision making across all areas of the business.
- Scope and utilise new research methodologies
- Effectively blend traditional research methods with new digital/agile solutions such as social listening
- Connect inside & out to ensure S&I is at the forefront to bring new insights and ideas to the business

E: BUILD RELATIONSHIPS AND INFLUENCE STAKEHOLDERS
Develop strong relationships with local functions (esp. Marketing) and Global stakeholders
- Build strong & credible relationships with global S&I stakeholders, working collaboratively to ensure that global research fits UK needs. Help to build UK reputation as Global Centre of Excellence
- Coach and develop S&I Intern. Champion S&I and Danone behaviours.
- Build network inside & out the business with agencies and other functions to ensure S&I is fully connected and strongly influencing the business direction.

Targeted profile

The chosen candidate will:
- Have significant experience using continuous data sources (Kantar, Nielsen, IRI, etc) and be highly skilled in both data extraction/manipulation and interpretation/insight development
- Be analytically minded and comfortable navigating complex data sets
- Have experience commissioning and managing ad hoc research methods (qual and quant). This is desirable, but not essential for an otherwise exceptional candidate providing they have a strong desire to learn and develop here.
- Ideally, the candidate would be a top level, proven insights expert with both research agency (2-3+ yrs) and client side insights team (2-3+ yrs) experience. This role may also suit a particularly strong candidate who may have been working in a leading research agency or category team (5yrs+) and wants to make the transition to a Client side Strategy and Insight team.

-Experience of UK Soft Drinks Category advantageous
- Be fluent in English

Leadership Qualities:

Exhibit and Champion DWUK Marketing/S&I Winning Behaviours:
- Simple: Ability to synthesise multiple complex data sources and perspectives into a clear, action focussed story with tangible recommendations
- Curious: Ruthlessly seeks to discover the why behind the why to ensure a thorough comprehension of all business decisions
- Daring: Embody a culture of challenge and innovation through displaying conviction and courage in all aspects of the role.

The Global S&I Functional Behaviours:
- Business Partnering: Influence and Challenge Business Decisions. Summarise and translate learnings into actionable recommendations
- Storytelling and Connecting: Develop and deliver compelling narratives and visualisations and coach others in the team to tell engaging stories using data and insight
- Agility and Experimentation: Continuously growing a consumer centric culture of experimentation, learning and action

And the Danone CODES competencies:
- Creates a Meaningful Future: Lateral & Visionary Thinking - Make a sustainable difference by challenging the status quo, build an ambitious role for S&I
- Opens Connections Inside and Out: Networks effectively and builds authentic relationships & connections easily. Learn from others both globally within the organisation and by networking outside the organisation to bring new ways of working and case studies inside.
- Drives for Sustainable Results: Anticipates, plans and monitors progress in a way that maximises sustainable value creation for DWUK. Takes responsibility, makes decisions and takes measured risks.
- Empowers Self and Diverse Teams: Fosters collective impact through teamwork and diversity, balancing own goals with those of others. Gives honest and constructive feedback, fostering individual and team learning and development.
- Self Aware: Understands self and strives for development. Seeks feedback and gains awareness of own strengths and development needs

For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?
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