Associate Manager Shopper Marketing-West

Job description

USD - Dannon within Fresh Dairy Products is looking a Associate Manager Shopper Marketing-West inBroomfield,Colorado (US-CO) 
With our global presence, brands and business within our mission "bringing health through food to as many people as possible" we believe that people growth is a key asset to reach a sustainable business performance.
Take this opportunity to GROW together!

Responsibilities:

Support the development of creative shopper marketing solutions and sales capabilities that reflect Dannon's objectives and support our growth expansion, ensuring we continue to WIN in the marketplace and become the strategic partner of choice with our Retail Partners.

·  Build brand equity in stores
·  Leverage national activation plans as starting point to create customer-specific plans and programs
·  Manage shopper marketing agency to translate brand assets into customer-specific, in-store programming (e.g., display artwork, store signage, etc.)
·  Obtain shopper marketing creative sign-off from BU and sales leadership team ensuring the executional guardrails are considered and shopper marketing budget met
·  Support the development and lead execution of merchandising solutions and cooler initiatives to engage the shopper along the path to purchase. 
·  Supporting Shopper Marketing Managers in the development of turnkey Shopper programs that include all selling materials, retailer incentive packages, retail coverage requirements, tracking mechanisms, and graphics
·  Collaborating with Shopper Marketing Managers, Category Management and Field Sales to develop customized merchandising solutions that align with our customers’ strategies and objectives
·  Drive customer penetration and build rapport with customer marketing groups
·  Interact with customer marketing organizations to co-develop plans that grow shopper conversion and diminish leakage
·  Coordinate with center shopper marketing teams on when to bring them in to engage with the customer marketing teams
·  Provide best-practice insights back to Center of Excellence
·  Share success stories as well as opportunities with Center of Excellence
·  Complete a post-mortem for customer shopper marketing events (e.g., ROI) and provide report to relevant Shopper Marketing Managers
·  Provide feedback to Director of Business Development on category, customer, or region specific needs
·  Maintain shopper marketing budget responsibilities
·  Oversee shopper marketing budget that has been provided to region/customer from BUs/central shopper marketing and allocate across projects appropriately
·  Invest Shopper Marketing budget responsibly by focusing on event results and ROI

 

The Ideal candidate will have:

·  Bachelors in Marketing or Business Administration
·  2 years of sales, brand and/or shopper marketing experience in the CPG industry (Client or Agency)
·  Strong analytic, communication and interpersonal skills
·  Strong project management and leadership skills
·  Passion for executing with excellence

For more information about Danone, its people and its business, please visit danone.com. We have something special inside, do you?
92896.Experience: Experienced professionals

The Dannon Company is a US-subsidiary of Danone, a Fortune 500 company and one of the most successful health-focused food companies in the world with leading positions in fresh dairy products, water, baby nutrition and medical nutrition.  Danone’s mission is to bring health through food to as many people as possible.

Our core values foster individual professional growth. We reward entrepreneurialism and innovation. There truly is something very special inside our company. You can see it reflected in our people, our products and our culture. If you like what you have learned, we encourage you to apply and learn more.

Dannon is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

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