Associate Brand Manager, Ketogenics

Job description

The Associate Brand Manager (ABM), Ketogenics will play a key role in assisting the Senior Brand Manager in developing and implementing the strategic marketing plan for the Ketogenics Category – a specialized range of ketogenic formulas for people with intractable epilepsy and other disorders requiring medical ketogenic nutrition.

 

The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives. The role will include the development and execution of tactics that will allow the category to enhance its competitive position, promote and launch new products and services, and ensure continued growth of current product ranges. This role can be based out of our Rockville, MD office or Remote!

 

Key tasks will involve managing, executing, and tracking key brand initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.

The ideal candidate is a passionate, analytical and creative individual seeking to make a difference in the lives of individuals requiring medical ketogenic nutrition.

 

Key Responsibilities:

• Works as part of a team to implement key elements of the marketing strategy from the brand’s ongoing operating plan, including execution across select traditional, digital, social and other emerging media.

• Facilitates the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including; cost, time, scope, quality and goals. Marketing initiatives include but are not limited to product and service upgrades and new launches as well as promotional materials for healthcare professionals (HCPs) and families.

• Compiles, analyzes and reports on sales data, providing commentary and insight on brand performance by segment, channel, region and key customer group. Creates and publishes monthly business scorecard showing key brand and sales performance indicators. Gathers qualitative feedback from cross-functional team partners.

• Develops and implements marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Patients/Consumer) influencing product trial and desired behaviors.

• Leads development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.

• You have a Bachelor's Degree in Marketing or related field

• You have strong analytical, writing, content development and presentation skills
• You have the ability to work in a fast-paced dynamic environment
• You have the ability to develop, measure, analyze and report on key performance indicators for marketing initiatives
• You have the ability to understand business trends and financial metrics.
• You have strong interpersonal skills and proven ability to communicate with employees at all levels of the organization
• You have good project management skills and understanding of project management lifecycle
• You collaborate well within the organization, has a positive attitude and creates credibility with colleagues
• You have effective time management skills: Sets priorities and able to manage multiple assignments and carry out responsibilities efficiently
• You have the ability to effectively organize and prioritize tasks to achieve established deadlines
• You have a solid understanding of online marketing strategies and marketing channels
• You are a fast learner
• You are willing to travel 10-20% domestic & international

 

The base compensation range for this position is $75k-100k commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of one of the largest Certified B Corps™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU. 

 

Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect. http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf