Assistant PR Manager

Job description

I. BUSINESS CONTEXT
No. 1 luxury brand
Local and Mature market with high elite contribution
Strong social media influence
Talent competition and loss to Chinese speaking countries (China, Singapore and HK)

II. FUTURE STAKES
Optimize media investment (for omni-channel recalibration) to build story points of views to win TOM and create dream for all through creative use/mix of new media
A house view to create focused impact, harmonize a house calendar, not noise across divisions
Sustain Brand unique positioning from No. 1 to Only 1 2020
Developing the Communication Media métier capabilities for the future
Lead and guild Media Agnecy as a true partnership

III. RESPONSIBILITIES AND ACCOUNTABILITIES

(1) Communication and Media insights
Leadership on media insights and communicates alternatives of
On/Off lines Directions
Competitive insights
Emerging Media landscape
Strategic Media Assessment
Media Thresholds
Media Target Analysis

(2) Leadership of Media Agency
Proposes objectives for the Agency / Statement of work
Responsible for Media Agency performance evaluation including Agency Bonus Assessment
Ensure that Agency Resource level is sufficient to execute strategies and provide alternative recommendations.
Inspire and motivate Media Agency to deliver media planning and buying

III. RESPONSIBILITIES AND ACCOUNTABILITIES (cont’d)

(3) Consultancy in the development of communication and media strategies
 Support to Divisions in the development of alternative communication and Communication media strategies.
Supports in continuous improvement of Media Strategy planning process
Champions best practice and share case studies
Ensures regular dialogue with divisions to review strategic proposals / broader communication planning issues and agree on solutions.
Partner with PR, CRM, and social media experts in order to formulate a holistic communication strategy for major campaigns, for division, and for the brand.
Reviews Communication media strategies
Identifies new media communication opportunities.
Review competitor media spend analysis as provided by Media Agency to ensure key competitor activity are captured and communicated.
Ensures that media strategies and plans meet brand objectives.
Challenge and clarify Media Agency proposals.