Marketing Manager - Commercial
Sydney, Australia Marketing
Job description
At Allianz, we’re proud to be named one of the Best Workplaces in Australia 2024 and a Great Place to Work. We’re one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us, which is why we hire the very best people to further our commitment to securing the future for our people and customers.
We offer an inclusive workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back to the community and feel proud to be a part an organisation doing meaningful work that matters while supporting sustainability, mental health, and well-being.
Let’s care for tomorrow, so we can create a better future together, for everyone.
The primary purpose of this role is to proactively influence and apply subject matter expertise in marketing to respond to business and customer opportunities that will deliver on divisional targets. The Marketing Manager will support the Commercial portfolio at Allianz.
About the role
· Influence initiatives at an early stage to ensure commerciality and customer-centric activity as an outcome of marketing response, should one be required.
· Data-driven marketing: analyse, interpret, apply, and inform data models, leveraging a proficiency in statistics and predictive modelling as well as marketing personalisation platforms (e.g., Adobe, Salesforce).
· Leverage modern marketing techniques and in-depth understanding of technology enablers (e.g., MarTech) that can build, optimise, and improve speed-to-market for campaigns.
· Employ proposition design techniques to develop new and optimise existing propositions that attract and retain customers.
· Build competitor and market analysis to interrogate performance dynamics and trends to inform appropriate target audiences and opportunities for customer interactions with Allianz.
· Measure, track, and report on campaign performance, ensuring spend is in line with budget and managing accordingly.
About you
· Significant experience and technical marketing capability across Proposition Development, Creative Communications Development, Communications Channel Planning and Implementation, and Stakeholder Management.
· Proficiency in MarTech (e.g., Salesforce or similar platform) and data-informed marketing techniques with proven experience in delivering commercial return.
· A solid understanding of business economics, factors influencing profitability, and return on marketing investment.
· Ability to synthesise a high volume of data and distil into actionable insights.
· Experience in developing and delivering a strategic marketing plan.
· Ability to lead a broad range of marketing activities for multiple products or services.
· Highly effective ability to influence and engage to drive outcomes.
Benefits and perks
· Inclusive Culture: Join a supportive, open-minded team focused on customer outcomes, bringing your authentic self to work every day!
· Flexible Work-Life Balance: Enjoy flexible and remote work options and workplace adjustments, with support for your work/life balance.
· Career Development: Access mentoring, development and global mobility opportunities for growth and success, including access to over 10,000 learning resources.
· Financial and Well-being Perks: Enjoy discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program- own a piece of your employer!
· For more details about our benefits, visit the Allianz Careers site.
About our culture
We care about everything that makes you, you. We believe in an equitable workplace that celebrates diversity and inclusion, where people of all genders, ages, religions, sexual orientations and abilities are not only welcomed but valued for the perspectives and talents they bring to work. We’re committed to fostering an environment where everyone can thrive, grow, and contribute their unique perspectives to our collective success and reach their fullest potential.
Adjustments and support
If you require any support and adjustments to participate equitably in our recruitment process, we encourage you to reach out to careers@allianz.com.au for a confidential conversation.
Join us. Let’s care for tomorrow. www.allianz.com.au/careers