Strategic Insights Lead

Job description

We are looking for a dynamic individual who excels in data-driven environments and is eager to make a tangible impact by enhancing systems within a B2C setting. If you're passionate about using data and analytics to drive business decisions and improve outcomes, we want to hear from you!

·  3 month initial contract

·  Flexible day rates inside IR35 via umbrella

·  Hybrid working - 3 days in London and 2 days remote

What You'll Do:

·  Lead the measurement of customer engagement strategies, ensuring they translate into meaningful commercial results.

·  Identify opportunities for improvement by analysing data and experimentation results to optimise business impact.

·  Develop insightful metrics that influence decision-making and encourage platform adoption, collaborating with stakeholders to unlock value.

·  Empower decision-makers to leverage data and machine learning insights in their processes.

·  Provide engineering insights to ensure accurate data handling for product development and reporting.

·  Communicate findings through compelling storytelling, using clear language and impactful visualisations to drive change.

Skills & Experience Required:

·  Proven experience in campaign performance measurement and KPI scoring.

·  Strong proficiency in coding languages such as Python, R, and SQL, alongside a solid grasp of mathematical principles.

·  Experience in digital ecosystems with an understanding of how platforms like Search, Content, Websites, and CRM interconnect.

·  Excellent problem-solving, critical thinking, and analytical skills.

·  Ability to navigate commercial environments, understanding the broader business implications of data-driven decisions.

·  Experience working in Agile environments.

·  Customer-focused with strong communication and presentation skills, capable of translating technical insights for non-technical audiences.

·  Team player with a collaborative approach across departments.

·  Solid experience with statistics, A/B testing, and hypothesis testing, including understanding statistical significance.

If you're ready to take on a senior role in a hands-on, collaborative environment, apply today!