Offers “Accor”

Expires soon Accor

Social Media Manager

  • City of London (Greater London)
  • Marketing

Job description

Key tasks

Role Purpose:

Manage the UK’s social media strategy in order to boost visibility, enhance customer and client engagement and drive direct revenue.

·Managing eco/midscale/LCAH online presence by implementing the strategy, producing good content, analysing usage data (with BI) unit, facilitating customer service and managing projects and campaigns.

·Working with brands, own the UK social calendar for all brand based on agreed KPI’s

Accountable for KPIs around fans growth, engagement, DR (aligned with Media/Mechanising manager)

Key Accountabilities & Responsibilities:

- Implement social media strategy and set goals to increase brand awareness and increase engagement
- Manage all social media channel activations such as Facebook, Twitter, Pinterest, SnapChat and Instagram
- Based on brand’s direction/brief and tactical needs, plan content and delivery and use tools like Hootsuite to manage multiple social media channels
- Support the brand to encourage hotels to use Hootsuite and social desk, and create animated ‘social champions’ network
- Create engaging multimedia content such as videos, and/or outsource this effectively
- Form key relationships with influencers across the social media platforms
- Manage and facilitate social media communities by (via agencies) responding to social media posts and developing discussions
- Monitor and report on performance on social media platforms using tools such as Hootsuite/Google Analytics via Analysts team
- Educate other staff on the use of social media and promote its use within your company (in-house roles)
- Manage agencies and support functions as appropriate

Desired profile

Skills

Level of Education Bachelor / Licence
Areas of study Marketing
Professional experiences 1 to 2 years
Languages essential English

Essential and optional requirements

The successful candidate will demonstrate the following attributes:

•A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers

•Strong editing and writing skills suitable for each platform

•Knowledge and understanding of algorithms and search engine optimisation

•Creative skills for contributing new and innovative ideas

•Strong verbal communication skills for articulating ideas to stakeholders

•Organisational skills, with the capacity to prioritise and work across multiple projects

•The ability to work well under pressure and meet deadlines

•Data analysis skills and statistical prowess to draw actionable insights

•Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers

•An eye for detail and the ability to work accurately

•Excellent team work and networking skills.

•Fluent in written and spoken English with good copy writing skills

•Must be a team-player with enthusiasm to share knowledge

Desirable Background:

- Graduate in Marketing / Business School graduate
- Agency management experience desirable
- Exceptional drive for change, constantly looking at “what could be”
- Confident and comfortable operating at all levels – strong influencing skills from middle managers to customer facing staff
- Strong commercial focus but with the ability to champion the customer in all situations and environments
- Task focused deliverer with exceptional drive for excellence and quality performance
- An innovative thinker and problem solver

Make every future a success.
  • Job directory
  • Business directory