Marketing Communication Manager

Job description

Company Description

Mercure Serpong Alam Sutera  

Located in the heart of Alam Sutera, Mercure Serpong Alam Sutera is situated between EMC Hospital and Living World Shopping Mall, at the center of the lifestyle, entertainment, and gastronomical hub. Our 171 stylish rooms and modern facilities make our hotel ideal for both business and leisure traveler.

Discover Alam Sutera, well known as the best town for cycling and jogging with a green and healthy environment. Explore the culinary indulgence, entertainment, and shopping experiences, such as Flavor Bliss, Living World, IKEA, and Mall @Alam Sutera.

Job Description

The Marketing Communication Manager supports the marketing and communications strategies for Mercure Serpong Alam Sutera, helping enhance the hotel's brand image, reach target audiences, and increase bookings and guest engagement. This role works closely with the Marketing Communication Manager to implement campaigns, manage digital channels, oversee content creation, and build relationships with media, influencers, and other relevant partners. Key focus areas include social media, content marketing, email campaigns, public relations, and guest communication.

Qualifications

· 
Education:

·  Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field.
·  A Master’s degree in Marketing or Business Administration (MBA) is often preferred.
· 
Experience:

·  1+ years of experience in marketing, communications, public relations, or a similar field.
·  Proven experience in the hospitality, tourism, luxury, or service industry is preferred.
·  Demonstrated experience managing marketing campaigns, media relations, and content creation.
· 
Skills:

·  Strategic Thinking: Ability to develop and implement integrated marketing strategies that align with the company’s goals.
·  Digital Marketing Proficiency: Strong understanding of digital marketing channels, including social media, SEO, email marketing, and online advertising.
·  Creative & Content Skills: Exceptional skills in copywriting, content development, storytelling, and visual design principles.
·  Media & Public Relations: Proven track record in managing media relationships and handling PR crises, as well as familiarity with influencer partnerships.
·  Data-Driven Approach: Strong analytical skills to assess campaign performance, track ROI, and make data-driven recommendations.
·  Project Management: Ability to oversee multiple projects simultaneously, managing budgets, timelines, and resources effectively.
·  Team Leadership: Experience leading and motivating a team, as well as collaborating across departments and with external partners.
· 
Technical Knowledge:

·  Familiarity with tools like Google Analytics, social media management platforms, CRM systems, and marketing automation software.
·  Knowledge of graphic design and video editing software (e.g., Adobe Creative Suite, Canva) is an advantage.
·  Basic understanding of website management and CMS platforms (such as WordPress).
· 
Personal Attributes:

·  Adaptability: Able to work effectively in a fast-paced, dynamic environment.
·  Creativity: Innovative mindset with a passion for new trends and unique campaign ideas.
·  Strong Interpersonal Skills: Ability to build and maintain relationships with internal teams, media, and external partners.
·  Attention to Detail: Ensures high standards in all marketing and communication materials.
· 
Certifications (Preferred):

·  Professional certifications in digital marketing, public relations, or project management.

Additional Information

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can consider them.