Marketing and Communications Executive

Job description

Company Description

The Raffles name is synonymous with luxury, glamour and extraordinary adventure. Raffles London at The OWO on London’s Whitehall, unites the allure and heritage of Raffles with one of the world’s most historic addresses. 

This fine Grade II* Edwardian building has been transformed into a spectacular stage for dazzling celebrations; with fine dining, lively bars, the latest in wellness and beauty therapies, the most luxurious suites and rooms, versatile ballroom and event space.  Within these much-storied walls, where legendary statesmen and women once shaped the modern world, guests are now invited to discover new and inspiring emotions and connections. 

At Raffles, you arrive as a guest, leave as a friend and return as family. ​

Job Description

Your purpose will be to support the Marketing and Communications team at the hotel. The department spearheads the image, reputation, and commercial levers that all work together to make this one of the world’s most successful new hotel openings.  The department works alongside sales, events, rooms division, wellbeing and spa, F&B, Raffles brand, ecommerce, third parties on site and external brand partners to ensure all opportunities to build reputation and sales are maximised.

 

All this ensures that the hotel is positioned as one of the leading hotels in the world and direct room night bookings are funnelled to Raffles.com. Additionally, we act as revenue drivers for F&B outlets, events, Pillar wellbeing memberships and Guerlain Spa bookings. 

 

Working with the Director of Communications, Marketing Manager and Digital Marketing Manager you will support the development of campaigns that excite, engage, inform, and ultimately drive business to one of London’s most iconic hotels.

 

You will be the creative hub of the department and help coordinate photoshoots, press site visits and bookings, partnership marketing activities, research, reporting, and analysis of all activities to confirm ROI. 

 

You will also assist in generating collateral, maintaining brand standards and assist with content creation, newsletters, and flyers.

 

MAIN DUTIES

 

You will be accountable for:

 

·  Overseeing the planning of media experiences for journalists and influencers, including but not limited to hotel stays, dining, bar visits and spa experiences
·  Championing and maintaining brand standards with hotel communications including signage, menus and flyers
·  Assisting in coordinating professional video and photography shoots (examples include influencer, media and fashion shoots)
·  Updating content on brand.com, Accor image library and partner websites in collaboration with the Digital Marketing Manager
·  Updating content on our in-house tablets (Digivalet) in collaboration with the Marketing Manager
·  Coordinate partnership marketing activities in collaboration with the Marketing Manager
·  Supporting the marketing department with administrative tasks such as creating purchase orders (PO), invoicing and raising complimentary forms in internal finance systems
·  Assisting in creating brochures, flyers and other digital collateral using Adobe Creative Suite
·  Updating hotel collateral as per guidance from Raffles HQ
·  Generating social media content ideas to highlight services and products across the hotel. You will also have the opportunity to develop skills in creating and editing content in collaboration with the Digital Marketing Manager
·  Preparing marketing reports as requested
·  Ensure all files are storied where necessary and correctly on SharePoint

 

 

Qualifications, Skills & Experience

·  Two years’ + experience in Marketing and/or Communications
·  An understanding of luxury brands and the hospitality industry
·  Proficient in Adobe Creative Suite, particular strengths in Photoshop and InDesign
·  Basic understanding of key press publications globally
·  Basic understanding of key influencers in the UK and US market
·  Proficiency in Microsoft Office and an excellent knowledge of Excel
·  Highly organised
·  Excellent communication, interpersonal, and relationship skills
·  Some experience using CMS software, Adobe Experience Manager is preferred
·  Good understanding of social media platforms (including Instagram, Facebook and LinkedIn)
·  Should have excellent verbal and written English

Additional Information

Why join our Raffles team?

Not only will you be joining one of the worlds best hotels you will also receive great benefits including:

·  28 days holiday including bank holidays plus a day extra for every year of your service up to 5 years (35 Days).
·  Staff meals whist on duty.
·  Free dry cleaning for uniform.
·  Employer pension contribution of 3%
·  Enhanced sick pay.
·  Enhanced maternity, paternity and adoption pay.
·  Life Assurance 1x salary
·  Employee assistance program, including virtual GP and financial advice.
·  Season ticket loans and cycle to work scheme.
·  Colleague gifting to celebrate special occasions.
·  Paid days off to move house or give back time to a charity of your choice.
·  Internal learning and development programmes tailored to you.  
·  Fun-filled events, whether that’s a pub quiz, team run or festive party.
·  Employee benefit card offering discounted rates of up to 30% at Accor worldwide and Raffles London F&B outlets.
·  Worldwide development opportunities across Accor’s extensive brand portfolio.

 

What are the Raffles Values?

Be You:   Be creative, innovative, and enthusiastic, showing your personality and flair.

Be Kind:  Demonstrates humility and generosity through emotional connection with colleagues and guests.

Be Happy:  Consistently uplifting colleagues and guests through a joyful connection and positive personality.

Be Confident:  Openly shares knowledge and skills with other colleagues to achieve excellence.

Have Your Purpose:  Demonstrating care and responsibility within your role, to make a tangible impact on the business.