Marcom Manager - Mercure Penang Beach

Job description

Key tasks

DUTIES & RESPONSIBILITIES

1. To manage and to coordinate all aspects of Corporate Communications including all Public Relations, Media Relations (local & international) and Promotional/Social Programmes and Events.

2. To plan, organize and manage special functions to enhance the Company’s image.

3. To manage inquiries and liaise with overseas offices on areas of Corporate Communications, which include hosting of international foreign media travel/writers and handling protocol with the media & government agencies.

4. To establish media networking among the press and industry personnel as well as to continually source for new ways to market and to expose Hydro Hotel Penang.

5. To maintain excellent relationship with media by personally visiting and maintaining continual communication as well as with the public sector and private sector bodies with whom the Company interfaces.

6. To represent the Company in events promoting public awareness of the Company and its’ facilities.

7. To develop Public Relations plans that supports the Marketing Plans objectives.

8. To secure maximum media coverage of Company’s promotional and other related activities.

9. To prepare regular newsletter featuring activities and key business functions of the Company as required from time to time.

10. To prepare press releases, feature articles, newsletters, exclusives, etc as required and to review with the General Manager before issuing.

11. To create strong internal and external corporate image.

12. To handle all public relations and media inquiries for the Company and to respond to public inquiries by disseminating correct information as the need arises.

13. To plan and to coordinate annual community projects as well as any other festive events for the Company.

14. To submit a public relations activities monthly report to the General Manager.

15. To prepare and to maintain an accurate and healthy budget ensuring proper spending against proper exposure.

16. To manage and to coordinate photo shoots and filming done within the premises.

17. To work closely with each F&B Manager/Outlet Manager/Kitchen Chef in planning annual operating budgets, which will be followed through with the outlet marketing plan.

18. To ensure that all departmental reports and correspondences are completed punctually and accurately and submitted to the relevant departments as scheduled.