Brand Content Manager Ibis Styles & Greet - France

Job description

Company Description

Join us at Accor, where life pulses with passion!​

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.​

Hospitality is a work of heart, ​
Join us and become a Heartist®.

Job Description

The Brand Content Manager is responsible for defining the communication strategy across the French market and implementing the brands' media and non-media communications, as well as operational deployment of the brands' content strategy.
 

Main accountabilities:

- Media communication : build and follow the annual brands communication plan (brief to agencies and to media performance teams, collaboration with e-commerce teams as well as coordination to create and develop media related to the planning).
- Operational communication : interface with cross-functional departments : strategic marketing, internal communications, partnerships, press relations, and support in-hotel communication tools and hotel specific plans (openings, flagships, event, etc) and ensure compliance with brand’s graphic charter.
- Monitor KPIs to measure the impact of communication actions and ensure their continuous improvement.
- Responsible for the follow up of the communication budget in his/her scope of brand / country.
- Impactful partnerships – ensure strong partnerships to enable brand awareness for both brands.

Qualifications

Master degree in communication
Excellent team work skills and collaborative attitude
Great at networking and stakeholder management 
Adaptable to complex international group
Expertise in building a 360 communication plan incl. social media
Creative and well organized
Excellent oral and written expression 
Language proficiency: fluent in English + French 

Additional Information

What's in there for you?
- Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
- Package of benefits and perks of working for Accor, including discounts for hotels worldwide, and much more!
- Work in a multi-national team.
- Hybrid way of working 
- Corporate Social Responsibility activities.

If you see yourself in this role, join us and let your talents shine. Apply now and let's shape the future of hospitality together.

Our values: #BeAllyouArewithallyourheart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, resolutely turned towards others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, and all the stories that make us up. We encourage the diversity of our personalities.
- We take care of the world around us: our teams, our clients, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- We like to reveal you. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their desires and ambitions is our priority. 
- Together, we imagine your future. Our group is large, the field of possibilities is immense and the experiences are infinite. We encourage every project to evolve in our multi-brand network, in France, in Southern Europe and internationally. 
- We dare to question the status quo. We take innovation to heart and challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 
- Hospitality is a team effort and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say. Live in ACCOR with yourself. With your talent, your passions, your teams, your desires Be All you Are with all your heart.