Head of Global Channels & Brand Experience

Job description

Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. 

The choices we make today define the world we live in tomorrow. Climate change, population growth, digitalization and increasing urbanization are shifting the landscape and expectations on transport and infrastructure. In all our actions, we need to consider how to conduct business more responsibly and build the trust for Volvo Trucks.

 

We are now looking forward to welcoming a visionary leader to the Volvo Trucks Headquarters in Gothenburg, Sweden to lead the Global Channels and Brand Experience team. In this role you will work with a variety of stakeholders to develop, execute and promote Volvo Trucks ambitions and objectives to elevate our brand as a strategic business asset. 

 

As head of Global Channels and Brand Experience, you will lead a team of highly skilled colleagues with global responsibility for Volvo Trucks Global Channels and brand management. This team is focusing on driving the Global Volvo Trucks narrative across the organization, platforms and developing the premium Brand Experience. The role spans across strategic and operational topics and has the overall purpose of enabling our brand portfolio as a source of competitive advantage. You will be responsible for developing and coordinating the global brand, marcom and communications plan, develop the Volvo Truck brand experience and lead an efficient SoMe and Web based communication with our stakeholders.

 

The Global Channels and Brand Experience team consists of expertise competence in the main areas of brand management, global social media, sustainability and core value communications, editorial and digital content and planning, strategy and alignment. You work closely with colleagues within the Strategic Communication team but also with team members from Marketing who´s main responsibility is to position the Volvo Trucks towards external stakeholders.

 

The Head of Global Channels and Brand Experience reports to the Senior Vice President Strategy, Brand & Communication and is part of the Strategy, Brand & Communication management team together with Strategic Communication, Strategy and Business Intelligence.

Main activities and responsibilities:

·  Develop and coordinate the global brand, marcom and communication plan
·  Develop the Volvo Truck brand experience and related principles
·  Lead an efficient SoMe and Web based communication with our stakeholders
·  Deliver a centre of excellence for brand experience management
·  Drive optimization of Volvo Trucks portfolio and architecture 
·  Continuously monitor and govern the Volvo Trucks brand perception in the new business context
·  Empower and support non-Volvo Trucks brand assets
·  Enable experience management as a prerequisite for brand success 
·  Drive internal efficiency for external impact
·  Champion the culture aimed at giving a strong image of the unit in line with Volvo Group values and principles

Key competencies

·  Extensive experience of brand and/or experience management 
·  Experience from multi-brand, global operations environment
·  Strong track record of professional achievements, preferably in a multi-cultural business environment
·  A true change agent with the capacity to anticipate consequences and trends to create and develop competitive strategies and plans
·  Strong analytical skills in combination with creativity, drive, and target orientation
·  Digital at heart 
·  Experience from a customer interface environment is seen as an advantage
·  A bachelor´s degree in a relevant field and fluent in English

 

The position is located in Gothenburg.

 

Are you curious and have some questions? Call me!
Martin Stenholm, SVP Strategy, Brand & Communication, Phone no +46 76 5537421

 

Last application day: January 7, 2025.

We value your data privacy and therefore do not accept applications via mail. 

Who we are and what we believe in 
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide.

Applying to this job offers you the opportunity to join Volvo Group . Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group’s leading brands and entities. 

 

At Volvo Trucks you will be part of leading the way towards a sustainable transport industry. For nearly a century we have been innovating for people – to make life easier, better and safer. Driving progress is our promise to customers, to the industry and to society. At Volvo Trucks we share a curiosity to learn, we work with passion and we embrace change to stay ahead. Join us, together we move the world we want to live in. 

Job Category:  Marketing & Communication

Organization:  Volvo Trucks

Travel Required:  Occasional Travel

Requisition ID:  16217