Director Brand & Marketing Communications (m/w/d)

Job description

Contract type: full-time, unlimited 
Entry: At the earliest possible date  

 

Working anywhere. We work where it is most productive. After a successful application process, we offer you the opportunity to work anywhere in Germany. At o2 Telefónica, we rely on a flexible hybrid model that includes the benefits of both remote work and on-site work. You will be assigned to the nearest o2 Telefónica location based on where you live. We will discuss further details with you during the application process. 

 

Who we are 

We are o2 Telefónica - with our mobile brands we connect millions of people and offer our customers mobile freedom in the digital world. As a leading telecommunications provider, we are playing a key role in shaping digitization in Germany. Our approximately 7,400 employees in Germany drive the transformation forward every day - in our own company as well. o2 Telefónica is one of the top employers in Germany and is part of the global telecommunications group Telefónica S.A. with 110,000 committed employees worldwide.   

  

Become part of our unique team and let's make a difference together!   

 

Join us in the role of Director of Brand & Marketing Communications (m/f/d), where you will spearhead the creation and execution of a compelling brand strategy across all fronts, aligning seamlessly with our global vision. As the ambassador of the o2 Brand, you will elevate its presence through strategic initiatives and engaging activities, while also overseeing brand strategy, campaign management, media buying, events, and loyalty programs.

If you're a game changer and ready to make a profound impact on our brand narrative and are a versatile leader with a passion for innovation and a knack for execution, this role is your gateway to success in the vibrant world of telecommunications. Join us and reshape our brand world - we look forward to receiving your application!

 

What to expect 

·  Be open to all: This role offers the opportunity to create and execute appropriate brand strategy across all areas, in line with the global strategy by building and intensifying activities around o2 Brand
·  With a multi-brand portfolio in a constantly evolving landscape, you will navigate change with finesse, supporting our digital Telco strategy and have full responsibility for brand strategy, campaign management, media buying, events, loyalty, etc.
·  Keep it real: Steering the digital telecommunications strategy through effective brand management and brand(re)-positioning by cultivating and nurturing crucial agency partnerships, ensuring seamless collaboration and alignment with our targets.
·  Working closely with P&L owners, you will tell our story through the brand and strike the perfect balance between brand-building efforts and short-term tactical executions, driving both awareness and revenue.
·  Bring the spark: Leading a high-performance team, you will inspire and empower individuals to reach new heights, fostering an inclusive environment that celebrates diversity and attracts top talent.

What you bring 

·  Over 10 years, you've successfully led marketing teams and projects in senior positions within marketing communication and strategy.
·  You demonstrate proven successes in developing and implementing marketing strategies and campaigns. Additionally, you possess excellent knowledge of current marketing trends, technologies, and digital advancements, enabling you to execute innovative marketing strategies.
·  Your understanding of brand identity is strong, and you exhibit outstanding ability to communicate it consistently and effectively both internally and externally.
·  You bring profound experience in developing and implementing brand strategies aimed at increasing brand awareness and loyalty.
·  You have demonstrable experience in analyzing marketing data and deriving actionable insights to optimize campaigns. Moreover, you are adept at setting KPIs for continuous improvement in marketing strategy, such as leads, CLV, and MQL-to-SQL ratio.
·  With your proven experience, you adeptly adapt marketing strategies and tactics to changing market conditions and consumer trends, enabling you to swiftly respond to new challenges and opportunities with appropriate measures.

 

What we offer 

Competitive salary package: A compelling salary reflecting the position's responsibilities and experience, coupled with an attractive bonus scheme.
Company car: Provision of a company car for professional and private use.

Exceptional latitude: The opportunity to have a significant impact on strategic decisions and shape the company’s future.

 

How to apply and what else you should know  

Convince us with your meaningful curriculum vitae as well as corresponding certificates. You do not need a letter of motivation with us. Please note that applications are only possible via our applicant portal and applications by e-mail cannot be considered.  

  
Do you have questions about our application process and are you interested in further information about the position? Please reach out to our Recruiting Team (de-recruiting@telefonica.com ) .  

  

In case of same qualification, applicants with severe disability will be preferred. All gender are equally welcome.