# Founding GTM (SDR/Marketing)

Job description

About

At Steerlab, our mission is to use AI to empower PreSales teams to win more deals. We do so by automating their response processes to RFPs (Requests for Proposals), Security Questionnaires and other vendor questionnaires.

By leveraging fine-tuned language models and Multi-Modal agentic AI systems, we provide answers, elevate writing quality, and deliver insights that significantly increase win rates. We aim to transform tedious workflows into efficient, automated, and insightful experiences, allowing our customers to focus on securing deals rather than doing busywork.

We are at an exciting stage of our journey. We’ve secured funding from top-tier VCs and esteemed business angels from Europe and US positioning us to elevate our company to the next level.

We’re based at Station F in Paris, the largest startup campus in the world.

Job Description

As our founding GTM specialist, you'll work directly with the CEO to drive growth and establish our market presence. Your role will be pivotal in generating leads, qualifying prospects, and developing our marketing strategies.

Key responsibilities include:

·  SDR Responsibilities:

* Lead generation and qualification : Proactively identify, engage, and book demos with potential customers through various channels such as phone calls, emails, social media, our website, and in-person networking events.

* Outreach campaigns : Develop, implement, and experiment with different outbound campaigns and scripts to effectively reach our target audience.

* Conference attendance : Represent Steerlab at key industry conferences and events, networking with attendees and engaging potential customers.

* Sales content creation : Develop and maintain sales enablement resources like decks, prospecting templates, and call scripts.

* Warm lead nurturing : Manage and nurture warm leads generated from conferences, webinars, and inbound inquiries through personalized interactions.

* Market research : Conduct ongoing research to stay up-to-date with industry trends and perform need-based customer segmentation.

* CRM management : Own the company CRM, meticulously updating and logging all customer interactions.

* Performance tracking : Monitor and report on lead generation and qualification metrics, adjusting strategies based on data-driven insights.

·  Marketing Responsibilities:

* Marketing strategy : Develop and implement targeted marketing strategies aligned with company goals and market demands.

* Content creation : Craft engaging content for social media, blog posts, whitepapers, and other digital platforms to boost brand awareness and thought leadership.

* Email marketing : Manage and optimize email marketing campaigns to nurture leads and keep customers engaged.

* Event support : Assist in organizing and managing virtual and in-person events, including webinars and networking sessions.

What’s in it for you?

· 
Join the founding team during an exciting phase where you can shape our GTM strategy

· 
Clear path for growing into sales and sales leadership roles

· 
Receive an attractive compensation package with a competitive salary and equity opportunity

· 
Gain ownership and responsibility over projects in a dynamic, efficient, experienced small team

· 
Work with cutting-edge AI technologies and contribute to transforming the PreSales industry

· 
Gain valuable hands-on experience and take on significant responsibilities within a dynamic and supportive team environment

Preferred Experience

We're looking for someone with:

· 
Proven experience as an SDR or similar role in B2B sales in the technology or SaaS sectors

· 
Excellent communication and networking skills, able to engage technical and sales leaders

· 
Experience attending and representing companies at industry conferences

· 
Familiarity with CRM systems and sales outreach tools

· 
Fluency in English with exceptional storytelling skills

· 
Experience with social media and digital marketing

· 
A keen interest in AI and the SaaS industry

· 
Experience in PreSales is a plus

You are:

· 
Results-oriented and productive, always moving forward

· 
An effective communicator, both with the team and potential customers

· 
Comfortable working independently and building from the ground up

· 
Scrappy and resourceful, finding creative ways to reach customers

· 
Able to manage a large volume of contacts and prioritize effectively

· 
A demonstrated overachiever, consistently exceeding quotas in previous roles

Recruitment Process

Our hiring process is designed to identify candidates who thrive on rapid iteration and solving real customer problems. We value individuals who take ownership and are proactive in their approach to challenges.

The process is as follows:

· 
Initial interview (30min) : Conducted by our CEO, this conversation helps us understand your background and assess your fit for our team.

· 
Multifaceted Assessment (1 hour) : This session evaluates your problem-solving, communication, and writing skills through real-world scenarios. You'll demonstrate your ability to hustle, show grit, and handle outreach situations professionally.

· 
Final Interview (30min) : A final meeting with the founders focusing on alignment of values and mutual expectations.

Additional Information

·  Contract Type: Full-Time
·  Location: Paris
·  Education Level: Master's Degree
·  Experience: > 2 years
·  Possible partial remote