Brand Manager

Job description

Job Purpose   

Responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets.  

Key Accountabilities   

·  Brand planning : Develop and implement effective brand activation, HCP, digital and      media campaigns to engage target audience. 

·  Brand building: Develop brand fundamentals (Brand Pulse) to ensure we build strong, loved and enduring brands. 

·  Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. 

·  Innovation : Lead product innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams 

·  Consumer / HCP Engagement & Experience Plan : Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels. 

·  Business management : Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables. 

·  Performance focus: Drive results focus, build monthly cadence to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast. 

Core competencies  

·  Consumer 1st mindset & approach 
·  Data user, believer in forward looking analytics, performance driven. 
·  Innovative, open, and curious to continuously learn & improve. 
·  Ability to balance long-term strategic priorities with short-term business needs. 
·  Strong communicator and storyteller 
·  Business focused and relish problem-solving. 
·  Agile mindset, flexibility to adapt to constantly changing business needs and environment. 

Experience  

·  Marketing professional w/ background in consumer healthcare 
·  Proven success in growing CHC brands 
·  Financial and P&L acumen 
·  Proficient ability to read and interpret market data (IQVIA, Nielsen, Euromonitor) 

Qualification  

·  Bachelor’s degree in science / Business 

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.