Brand Lead - Respiratory

Job description

COPD Brand Lead UKIE - Immunology

·  Location: Reading office, expectation minimum 3 days per week
·  Job type: Permanent, Full time

About the job

COPD is the third leading cause of death worldwide and a life-threatening respiratory disease that damages the lungs and causes progressive lung function decline. Following the positive results of the Phase III clinical trials, we are preparing the launch in COPD.

This is a key, high profile appointment with responsibility for launching this new indication. The Brand Lead is accountable for the development of the brand strategy in line with the global brand plan and customer and patient needs.

Job responsibilities

Execute the launch excellence milestones seamlessly

·  Leads the COPD cross functional team ensuring execution of the launch milestones ensuring a full inclusion of the cross functional team (medical affairs, market access, public affairs, patient advocacy, sales, business intelligence, Respiratory Professional relation lead)
·  Drive innovative solutions by co-creating them with key customers (HCPs and patients) and the cross functional brand team to unlock the potential of the indication in COPD in the UK

KPIs: readiness achievement vs target

Leads COPD market insight to translate the Global Strategy to the local UKIE Brand and tactical plan fit for the overarching local commercial strategy

·  Builds in-depth understanding of the UKIE COPD NHS environment, customer perceptions and motivations, patient pathway and needs, competitor landscape. Understands the UKIE market in context of the Sanofi G10 markets and uses this insight to drive UKIE strategy and ambition.
·  Support collaboration with Finance, BOS and Supply Chain partners.
·  Understand the market assumptions that drive the COPD forecast, including understanding the insights and comparisons with G10 markets.
·  Role-models an externally-facing focus through personal customer engagements, and brings insight back to feed the brand plan and support the continued evolution of the business.
·  Works very closely with market access and HEOR to support the local commercial strategy including HTA, Bluteq and key market access milestones.
·  Leads the full COPD cross-functional team in the development and delivery of the UKIE Brand Plan: Sales, Marketing, Medical, Market Access, Patient Solutions, Corporate Affairs, BOS, Commercial Effectiveness, GTM Transformation Lead.
·  Ensure translation of the brand plan to an operational tactical plan in high quality on time within budget.

KPIs:  Alignment to Global Strategy. Global stakeholder feedback on quality of brand plan. Proportion of time spent externally-facing. Reimbursement secured as plan and medicine available for prescription for the appropriate patient target.

Drives Go-To-Market (GTM) transformation of the Immunology Franchise – translating to the increased capability of the broader Sanofi business:

·  Leads the transformation of omnichannel capability within the Respiratory SubFranchise to deliver Sanofi’s ambition of being industry-leading.
·  Leads the implementation of key Global initiatives across the COPD indication to drive GTM transformation.
·  Models the utilisation of agile ways of working to delivery continuous improvement of field-orchestration.

KPIs

·  GTM development goals: capability status, External benchmarks: CXQ, SOV.

Ensure a strong external focus to shape the COPD biologic environment in the UK

·  Working closely with the professional relation lead and the cross functional team, partner with the medical scientific community and key stakeholders to shape the clinical pathway for biologics in COPD in the UK.
·  Collaborate with the market access team and external stakeholders to develop a strong clinical advocacy and ensure full access the eligible in COPD.

KPIs

·  Field visit days, reimbursement milestones vs target, NPS.

About you

You are ready and able to hit the ground running…..

·  You have a degree in Life Sciences.

·  You have significant launch experience, preferably in Respiratory field.

·  Ideally, you have sales experience

·  You are already proven to lead the delivery of business results and contribute to an engaged, diverse and inclusive culture across a complex team of stakeholders.

·  You are highly skilled at Brand planning, forecasting and budget execution.

·  You are an innovator, you can think outside the box, translate an idea into impactful action.
·  You understand Sanofi’s ambition for GTM transformation and are skilled in leading organisational change and excellence in execution.
·  You have an agile mindset and method of Leadership to support continuous improvement.
·  You have an ability to communicate in a way that engages and inspires others at all levels of the organisation.
·  You are skilled at networking and influencing across complex internal and external stakeholder networks.
·  You are a highly resilient individual – able to lead brilliantly with and without authority in fast-paced, high-pressure environments whilst balancing your own well-being.
·  You role-model Sanofi Play To Win Behaviours through how you lead and how you act day-to-day: Act before seeking permission, Customers and patients at the centre, Sanofi first, Stretch to go beyond the level we’ve operated at before.

Pursue progress . Discover extraordinary .

Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.