Marketing Transformation Consulting Manager - SFMC

Job description

An exciting opportunity to join our client's team at a staffing and consulting company headquartered in New Jersey, specializing in innovative workforce solutions across various industries. With a strong focus on customer satisfaction, the company has been recognized for its excellence in client service for nine consecutive years. We are looking for a Marketing Transformation Consulting Manager - SFMC to join this organization.

Responsibilities

• Design new campaign strategies and marketing plans across all channels.
• Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Develop business cases for campaign strategies and technology solutions.
• Derive insights for campaigns and develop campaign attribution and optimization strategies.
• Define campaign KPIs and track them throughout the campaign lifecycle.
• Identify marketing process improvement opportunities and re-define the processes.
• Lead and manage large Salesforce marketing program execution from strategy definition to delivery.
• Conduct requirement gathering and design workshops, prepare solution and functional blueprints, and coordinate solution design and deployment.
• Mobilize and organize across multiple stakeholders and projects.
• Drive results-oriented decisions using strong analytical skills.

Requirements

• Overall experience of 9+ years in designing and managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience in Salesforce Marketing Cloud, Data Cloud, Personalization, Pardot, or Salesforce Loyalty implementation.
• Deep functional, industry, and client-facing experience.
• Strong project management skills with the ability to mobilize and organize across multiple stakeholders and projects.
• Excellent oral and written communication skills.
• Experience in stakeholder management, particularly working with middle to senior management levels.
• Strong analytical skills and a data-driven mindset to drive decisions and results.
• Proven success in navigating global matrixed environments and/or experience in client-facing roles.
• Ability to lead and manage small/mid-sized teams effectively.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• MBA is a plus.

Certifications

• SFMC
• Data Cloud
• Personalization
• Pardot
• Salesforce Loyalty

In addition to the salary, the company offers the following benefits

• Health insurance.
• SL/VL
• Access to highly skilled experts to bring you the latest in learning and development with training in leadership, technical and personal development.
• Retirement Plan

What is RSight®

RSight® is a next-generation recruitment solution, committed to the values of fairness, transparency, and human-centric hiring. RSight® aims to redefine recruitment, putting people and potential at the heart of every opportunity.

Application Instructions

Please submit your resume (mandatory) outlining your qualifications and interest in the position. Only candidates selected for interviews will be contacted.

Desired profile

Overall experience of more than 9 years in marketing campaign design and management, with at least 4-5 years of hands-on experience as a functional consultant in Salesforce Marketing Cloud, Data Cloud, Personalization, Pardot, or Salesforce Loyalty implementation. Functional, sectoral, and client relationship expertise. Strong project management skills, ability to mobilize and organize multiple stakeholders and projects. Excellent oral and written communication skills. Experience in stakeholder management, including with middle to senior management. Strong analytical skills and a data-driven mindset to guide decisions and outcomes. Proven success in navigating global matrix environments and/or experience in customer-facing roles. Ability to effectively lead and manage small to medium-sized teams. Experience in managing digital campaigns for large, complex clients, with a mastery of measurement and operations. An MBA is an asset.

About rsight

An optimized combination between Human & Digital RSight® is bringing the recruitment to another level of experience and interaction, offering a unique recruitment experience for each client, candidate and partner. By leveraging the latest technologies and Artificial Intelligence, RSight provides recruiting organizations and individuals with an augmented quality of service and go beyond the current industry possibilities.