Partner - Value Creation

Job description

·  Job facts

Summary:

Develop differentiated value proposition for Roche Innovations based on customer/patient insights, pilot test hypothesis with top customers, draw tactical plan, tract and monitor campaign effectiveness and inspire internal stakeholders for a flawless execution of brand strategy.

KRAs:

·  Determine & Build unique value proposition of Roche Innovations
·  Develop strong professional relationship with top 30 TAEs to ensure brand adoption and opinion cascade
·  Conduct pilots with top TAEs as proof concept to inspire State teams to adopt a brand campaign
·  Build strong connect and working relationships with Internal stakeholders to drive collaboration
·  Employ brand portrait wheel framework flawlessly in brand strategy and execution
·  Develop Brand Plans with inputs from State teams; Contribute to building business planning capability in State teams
·  Inspire value specialists to execute promotional campaigns flawlessly and measure impact
·  Co-create solutions/ complementary projects with the Internal & External stakeholders towards citizen well being
·  Engage and manage vendors for timely delivery of creative collaterals

Functional Competencies:

·  Therapy area knowledge
·  Product knowledge and competitor customer strategies
·  Knowledge of TAE needs /account needs
·  Knowledge of research methodologies
·  Project management

Behavioral Competencies:

·  Exhibition of RLCs and RCVs
·  Exhibition of Quantum Self
·  Patient centricity in decision making
·  Collaboration
·  Inspiring and Influencing

Eligibility Criteria:

·  Candidates having an overall Brand Building or related experience of minimum 4 years in Healthcare Industry is preferred.
·  Candidates need to have an MBA or a similar education in Management Studies which reinforces the foundation in Brand Building Foundation & Capabilities.
·  People who has shown a track record of dealing with ambiguity, collaborating with stakeholders to drive aspirations and building strong stakeholder connect.

·  Who we are

Roche Pharmaceuticals, India, has been disseminating scientific knowledge pertaining to innovative medicines to the medical fraternity. We have products in therapeutic areas such as Oncology, Virology, Nephrology, Transplantation, Anemia... Not translated Arthritis. In recognition of its contributions in Oncology, Roche India has been awarded the ‘Best Oncology Company of the Year,' by Frost & Sullivan at the India Healthcare Excellence Awards for the years 2011, 2012 and 2014. Not translated

Roche is an equal opportunity employer.