Insights Partner

Job description

·  Job facts

Key Responsibilities

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Single point of contact for all research & insight generation efforts within the state cluster, including

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Primary / secondary research specific to brands, disease areas

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Competitive intelligence

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Patient journey mapping (if cluster-specific) and related research

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Customer (prescribers & non-prescribers) insights

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SoF-specific information pertinent to the respective cluster

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Represent the cluster in the Insights Chapter as an active participant

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Lead insight generation & collation activities from own cluster as required, given the chapter needs

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Distill key insights from own cluster from time to time, and share as relevant – fostering sharing of learnings across clusters

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Support chapter initiatives to build new solutions for the affiliate e.g. participate in sprints called by the chapter as & when needed

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Accountability for providing own cluster-related inputs to the Digital Nerve Center as when required

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Design & maintain up-to-date cluster-specific collateral for effective, data-driven decision-making. For example:

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Customer and patient personas to enable better messaging, call planning, engagement strategies, promotional initiatives, etc.

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Influence maps in the cluster for different ecosystems and accounts

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Customer belief-mapping estimates for various Roche products

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Primary & secondary sales data analytics for the cluster

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Disease-specific insights from the state for existing & new portfolio projections

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State factbook including key demographics, epidemiological info pertinent to Roche products, SoF-wise data, patient funnels, etc.

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Lead various research projects aimed at fine tuning/informing hypotheses/approaches

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Enable formulation of effective cluster-level strategy in coordination with senior stakeholders within the cluster team, and support creation of annual business plans

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Aid customization of pricing and PAP solutions (where feasible) basis business case rationale

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Lead local market research needs for the state, including any for new launches

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Support design of innovative solutions based on customer / account / patient level insights

Eligibility Criteria (Qualification and Experience)

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Educational Qualification - Must Meet: Post Graduate MBA with a good CGPA and / or a top-tier B-school

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Educational Qualification - Optional: Healthcare/pharma marketing/analytics

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Overall Work Exp: 3+ years of work experience in strategy consulting, or in a corporate strategy function

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Relevant Work Exp: Prior experience of handling consulting / complex research projects, preferably in healthcare / pharma

·  Who we are

Roche Pharmaceuticals, India, has been disseminating scientific knowledge pertaining to innovative medicines to the medical fraternity. We have products in therapeutic areas such as Oncology, Virology, Nephrology, Transplantation, Anemia and Arthritis. In recognition of its contributions in Oncology, Roche India has been awarded the Best Oncology Company of the Year by Frost & Sullivan at the India Healthcare Excellence Awards for the years 2011, 2012 and 2014.

Roche is an equal opportunity employer.