Head of Creative Services
Basel, SWITZERLAND IT development
Job description
The Position
The Head of Creative Services will play a pivotal role within the CXI Digital Content and Services team - The Lab, overseeing the management of The Lab's Creative services team. The Lab serves as a central hub for content management, production, campaign execution, and other digital services for customer-facing interactions. It was established to meet the demand of affiliate and global teams for delivering high-quality content and digital services seamlessly, at scale and speed, while driving increased cost efficiencies. As part of our commitment to the One Roche approach, which emphasizes proximity to business and brand needs, we aim to internalize critical Lab services.
The primary responsibility of the role is to streamline and advance the internal creative services offered globally, including managing and governing internal and external teams, while monitoring Roche’s content KPIs at a global level. Working closely with Global product teams and other stakeholders, the Head of Creative Services will design and ensure a seamless service experience, acting as an escalation point when necessary. Additionally, the role will focus on service design, delivery, user experience, and optimization of current digital spending across GP3 and PI. This includes overseeing a service delivery team comprising resources from suppliers, contractors, or Roche Shared Service Centers.
We are seeking a dynamic and experienced Head of Creative Services who can lead and streamline our internal content creative service teams. The ideal candidate will excel in managing internal resources while also fostering effective collaboration with external agencies to produce high-value content. This role requires a strategic thinker capable of designing and implementing an efficient operating model for creative work, optimizing both internal and external resources to align with the company's objectives
Leadership and Team Management:
Lead and mentor internal content creative service teams, fostering their professional growth and development within a matrix organization and also work closely with internal marketing teams to align creative strategies and concepts with marketing goals and initiatives
Service Design and Delivery:
Design an operating model for creative work, optimizing both internal and external resources to maximize efficienc and implement sustainable standards of creative services to enhance user experience and reduce overall spending. You collaborate with global and affiliate teams to develop content strategies that advance business objectives and maximize customer engagement
External Agency Collaboration:
Establish and maintain relationships with external creative agencies and suppliers, leveraging their expertise and resources to deliver high-quality content. Strong collaboration with Global Procurement on optimizing the creative agency vendor landscape and embedding “fit-for-purpose” usage of external support in alignment with the operating model of the lab
Process Optimization:
Develop and implement efficient processes and workflows for content creation, ensuring timely delivery and cost-effectivenes and also ensure quality control and consistency of all creative output, maintaining brand standards across all content produced
Budget Management:
Effectively manage the creative services budget, allocating resources to meet project requirements and objectives
Stakeholder Communication:
Regularly communicate with internal stakeholders to provide updates on project status and gather feedback. Collaborate cross-functionally to align creative initiatives with overall business objectives
Technology and Optimization:
Understand and leverage technology tools and platforms supporting the digital content ecosyste and Identify opportunities to innovate and advance Digital Asset Management capabilities to optimize content delivery. You lead engagement with agency partners for implementing and embedding DAM practices and behaviors
Key Qualifications and Experience Required:
Multiple years of Pharma marketing or creative agency experience preferably in the healthcare and consumer goods industries with deep knowledge of industry trends and best practices in content creation and creative services
Strategic thinker with demonstrated success in developing and implementing creative strategies aligned with business objectives
Experience working across borders in multi-culture environment combined with experience to navigate complexity and ambiguity to strategic decision making and have a mindset to collaborate as one Team
Leadership experience in leading and managing digital marketing teams. Strong interpersonal skills and ability to drive alignment among cross-functional and global teams
A strong mindset of applying VACC leadership principles (VACC - Visionary, Architect, Catalyst, Coach). You are initiative-driven with a customer-centric approach and impeccable ethics
Experience and exposure to Gen AI and other tools. Proficiency with Veeva Vault PromoMats and other digital asset management tools
Bachelor's degree in business or a quantitative field, advanced degree(s) preferred
Note: Periodic business travel may be required (10 – 25%)
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche`s largest sites. Read more.
Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.
We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.
Roche is an Equal Opportunity Employer.