Winter Intern - Media & Digital, Van Cleef & Arpels (January - March 2025)
HONG KONG Marketing
Job description
Key Qualities
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Attention to Detail to ensure high quality output in tasks e.g. proofreading on ad materials, data analysis, newsletter creation
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Strong communication skill for both written and verbal communication in English and Cantonese to collaborate with different parties internally and externally
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Basic familiarity with digital tools and media landscape e.g. social media platforms, publications in the industry
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Time management skill to prioritize tasks and manage deadlines effectively in fast-paced media landscape
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Problem-solving skill to analyze challenges him/herself and propose effective solutions further
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Experience on digital tools e.g. Universal Analytics, Google Analytics 4, Looker Studio, Accutics
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Eagerness to learn about different media and digital platforms along with openness to feedback
Media Campaign Planning & Execution
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Prepare HQ approval forms templates for the team’s follow up (OOH/lightbox etc.)
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Support on Media Campaigns executions & testing
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Draft Media Campaign Announcement
Reporting
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Generate data from DMR for Top invested titles’ editorial vs. advertisement ROI report
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Consolidate post campaign reports
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Refine Digital Website Performance Dashboard for newsletter usage
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Analyze media & digital performance over years
Internship Duration : January 2025 - March 2025