Sales& Operations Coordinator

Job description

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

Job Summary:

The Sales and Operations Coordinator for Panerai in Turkey will be an agile, dynamic and results-driven professional responsible for driving sales growth, enhancing brand presence, and managing operational excellence within the Turkish market. This role involves a blend of strategic sales development and efficient operational management, utilizing systems like SAP, BI and Booster. The successful candidate will be fostering strong relationships with external boutiques (EBs) and multi-brand Points of Sale (POSs) and providing insightful reports and presentations to Richemont and Brand management as well as local partners.

Key Responsibilities:

Sales & Business Development:

Develop and implement effective sales strategies to achieve and exceed sales targets for Panerai in the Turkish market.

Identify and pursue new business opportunities, expanding Panerai's reach and market share.

Cultivate and maintain strong relationships with existing and potential multi-brand Points of Sale (POSs) and external partners (EBs).

Monitor market trends, competitor activities, and consumer preferences to adapt sales approaches and identify growth areas.

Drive initiatives to increase product visibility, brand awareness, and customer loyalty.

Develop and manage visual merchandising initiatives

Operations & Inventory Management:

Oversee and manage operational aspects related to sales, marketing, and inventory within the Turkish market.

Utilize SAP for efficient inventory management, order processing, sales tracking, and reporting.

Leverage Booster (or similar internal tools) for specific operational tasks, performance monitoring, and data analysis as required.

Ensure optimal stock levels, efficient product allocation, and timely delivery to all points of sale.

Manage product returns, repairs, and after-sales service coordination.

Reporting & Analysis:

Prepare comprehensive and accurate sales, and operational performance reports on a regular basis (daily, weekly, monthly, quarterly).

Analyze sales data, market performance, campaign effectiveness, and customer feedback to identify key insights and areas for improvement.

Develop and deliver compelling presentations to management, regional teams, and other stakeholders, outlining market performance, strategic initiatives, and achieved results.

Forecast sales trends and contribute to budgeting processes.

Relationship Management & Training:

Build and nurture strong, collaborative relationships with multi-brand retailers, external boutique partners, and key clients.

Act as a primary point of contact and brand ambassador for Panerai in the Turkish market.

Provide product knowledge training and sales support to retail staff at multi-brand POSs and EBs to ensure consistent brand messaging and excellent customer experience.

Qualifications & Experience:

Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

Minimum of [e.g., 2-4] years of progressive experience in sales and marketing, preferably within the luxury retail, watch, jewelry, or fashion industry.

Demonstrable experience and strong understanding of the Turkish retail market.

Proven track record of achieving sales targets and successfully executing marketing initiatives.

Proficiency in SAP is essential; experience with Booster or similar CRM/ERP systems is highly advantageous.

Experience in planning and executing events and activations.

Skills & Competencies:

Strategic Thinking: Ability to develop and implement effective sales and marketing strategies.

Results-Oriented: Strong drive to achieve and exceed targets, with a focus on measurable outcomes.

Communication & Presentation: Excellent verbal and written communication skills, with the ability to deliver impactful presentations to diverse audiences.

Interpersonal Skills: Exceptional relationship-building and negotiation skills, capable of fostering strong partnerships.

Analytical Acumen: Strong analytical skills to interpret data, identify trends, and make data-driven decisions.

Organizational Skills: Highly organized with excellent project management abilities, capable of managing multiple tasks simultaneously.

Brand Passion: Genuine interest and passion for luxury watches and the Panerai brand.

Language Proficiency: Fluent in both English and Turkish (written and spoken) is mandatory.

Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

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