Media and Digital Intern (Jul - Dec 2024)

Job description

MAIN PURPOSE
▪ To assist on data analysis for performance learnings and support on media campaign execution.

 

KEY RESPONSIBILITIES

1. DATA ANALYSIS (50%)
▪ Run data reports in Google Analytics for further analysis.
▪ Compile and process campaign results from media agencies to track on media performance and efficiency.
▪ Deep dive in Search Engine Marketing (SEM) monthly reports to share potential optimizations and learnings.

 

2. MEDIA SUPPORT (50%)
▪ Coordinate with local media agencies on daily operations, including executions of media campaigns to adhere to accuracy and launch timelines.
▪ Liaise with Regional counterpart to foster campaign executions discussion.
▪ Support in consolidating documents in HQ templates for different markets, such as yearly media plan, contract negotiations, etc.
▪ Liaise with creative agency and Thailand social media agency to coordinate on assets development and LINE TH content development.
▪ Monitor and observe competitors’ activities in the region to identify new opportunities.
▪ Curate and circulate creative assets to relevant parties, such as creative agency, landlords and media owners.