Marketing Assistant Manager

Job description

Buccellati is an Italian jewellery, high-jewellery and silversmithing Maison founded in 1919, admired in the world for its craftmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the goldsmithing traditions of the Italian “bottega” of the Renaissance times.

The Maison’s unrelenting desire to create objects of rare beauty has made Buccellati renowned in the world for a style that is distinct, inimitable and imbued with sophisticated Milanese heritage, at once glamourous and contemporary.

The Maison has been part of the global luxury group Richemont since September 2019 and the Buccellati family is still present in the Company to perpetuate its style and unparalleled craftsmanship tradition.

Responsibilities:

• Advertising & Collateral

• Provide recommendations for the media plan in order to maximize brand awareness and exposure

• Manage all retail and wholesale marketing material

• Constant search for new media partners

• Understanding of traditional and emerging marketing channels.

• Ensure advertising material are strictly followed HQ guideline.

• Maintain advertising calendar

• Public & Press Relations

• Support marketing director and department with product launches and brand initiatives

• Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage

• Manage all logistics and security requirements for product loans

• Support celebrities/influencers/tastemakers dressings

• Monitor press clippings and dressings

• Continuously monitor and analyze media coverage of competitors and industry trends

• Events

• Manage the planning, execution and follow-up of all events/initiatives/activations

• Ensure positive ROI’s with each event/initiative/activation across press, retail and wholesale

• Develop briefs and mood boards for events/initiatives/activations, as needed

• Identify and suggest new vendors including but not limited to: catering, production, florist, etc.

• Collaborate internal teams to identify and develop retail opportunities, such as events, sponsorships, and partnerships

• Proactively propose event concepts

• Social Media

• In collaboration with HQ, build strong influencer marketing strategies with a concentration in the US market

• Suggest collaborations with new influencer talent and friends of the brand

• Propose local influencer campaigns to drive brand awareness and engagement

• Support Lucrezia Buccellati’s Instagram channel

• Communication (Internal & External)

• Manage all internal and external communications, included but not limited to:

  • Editorial coverage & talent dressings

  • Inventory ppts (HJ/OAK and Bridal)

  • Product News

  • Advertising

  • Holiday Communication

  • Trainings

  • Monthly recaps

• Finance & Administration

• Responsible to keep the brand image: brand guidelines, quality.

• Recommend new ideas to develop and improve per market the brand awareness and notoriety

• Mange onboarding and payment execution for all current and new vendors

• Follow up on Invoices for Media, Production and PR.

• Act as liaison between corporate, external partners, and retail teams

• Prepare marketing and PR reports and presentations

Qualifications

• Bachelor’s degree in marketing, communications or a related field

• 3 - 5 years of experience in marketing, communications or a related field

• Proficiency working with social media platforms and digital landscape

• Past event planning experience

• Ideal candidates should display an interest in the luxury industry, specifically jewelry

• Highly detail-oriented with strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment

• Strategic thinker who can quickly adjust approach and priorities on a day-to-day basis

• Strong interpersonal skills, approachable, positive and flexible. Ability to work collaboratively and proactively with internal and external parties

• Self-starter, high degree of initiative and independence – not afraid to ask questions, take constructive feedback, lead new projects and “roll up your sleeves” for any task at hand

• Excellent computer skills in Microsoft Office (Office, Word, Excel and PowerPoint).

• Travel required based on the needs of the business

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

Expected Salary Range: $75,000 to $85,000 (annual)

This role is eligible for bonus.

Salary will be determined based on relevant skills and experience.