MARKETING AND COMMUNICATION SENIOR EXECU
HONG KONG (SAR)
Job description
The Oldest Fine Leather Goods House in the World
Founded in 1829, Delvaux is a truly Belgian brand. In fact, it was even born before the Kingdom of Belgium, which was only established one year later, in 1830.
Created in Brussels by the innovative Charles Delvaux, la Maison has remained at the forefront of luxury leather goods for nearly two centuries because of its savoir-faire, uncompromising craftsmanship and the outstanding quality of its creations.
Delvaux Video http://www.youtube.com/watch?v=I0j0zMebgbI
YOUR MISSION:
Supports and coordinates on all communication/media/PR/events initiatives.
HOW WILL YOU MAKE AN IMPACT?
MARKETING
Ensure coordination and implementation of SAPAC marketing and PR activities as well as digital marketing strategy with all relevant agency partners
Ensure SAPAC marketing activities/ strategies are in line with HQ guidelines
Propose relevant/creative ideas and strategies to promote the brand
Work with CMO APAC and Brand CEO SAPAC to implement marketing programs to maximize sales potential
Be in contact with all Delvaux relevant partners, (e.g, landlord, Agency, KOL and etc.)
Celebrities, KOL, VIP network Management
- Active on the connection with the key celebrities, stylists, KOL and influencers who appropriate to the brand to develop specific SAPAC marketing action
COMMUNICATION
Implement both global and local communication strategy to enhance brand reputation with the public and the media
Work with CMO APAC and Brand CEO SAPAC to implement communication programs/ strategies appropriate for their business needs and consistent with the HQ communication strategy
Executing corporate communications plans including but not limited to public affairs, media relations and communication engagement
Take part in media communication in order to achieve business goals of the company in APAC markets
Review speeches, articles, press releases and other communications to ensure they are accurate and consistent with the HQ communication strategy
Source and recommend media partners to ensure the quality of content on different platform. Evaluate and monitor performance of media/ KOL as well as digital partnerships
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
Bachelor's Degree or Equivalent Level