Buccellati Marketing and Communication Manager

Job description

Buccellati is an Italian jewellery, high-jewellery and silversmithing Maison founded in 1919, admired in the world for its craftmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the goldsmithing traditions of the Italian “bottega” of the Renaissance times.

The Maison’s unrelenting desire to create objects of rare beauty has made Buccellati renowned in the world for a style that is distinct, inimitable and imbued with sophisticated Milanese heritage, at once glamourous and contemporary.

The Maison has been part of the global luxury group Richemont since September 2019 and the Buccellati family is still present in the Company to perpetuate its style and unparalleled craftsmanship tradition.

Position Summary

The Marketing & Communication Manager plays a key role in executing brand strategies and communication initiatives in the Japanese market. Working closely with the global communication team and local stakeholders, this role supports multi-channel efforts including PR, Media, Product marketing, retail marketing, and events to enhance brand visibility and customer engagement.

MAIN RESPONSIBILITIES

Key Responsibility 1:  Communication: PR/Advertising + Event & Promotion

• Develop & roll-out in collaboration with the agency an impactful local media & Public Relations strategy in line with local needs on magazines & newspaper, influencers,
• Prepare all communication material such as Press releases Newsletters
• Plan, manage and execute in collaboration with agency and according to HQ directives all digital comm on local platforms and social medias increasing the followers database, following the Brand digital calendar and/or special Local festivities
• Establish and maintain strong connection with key editors, press, opinion leaders as well as media agency
• Plan, manage and execute events-related activities including brand event and in-store promotion
• Plan, manage and execute Brand’s Visual Merchandising for all channels, according to HQ directives and consistent with global Brand image standards, ensuring high qualitative visibility of the Brand
• Prepare, according to HQ guidelines, presentation materials to the department stores and DM to clients including pictures of creations and price information in line with external partners
• In collaboration with the Retail team, develop clienteling programs (CRM) and incredible client experiences for greater consumer retention and acquisition
• Manage and respect the budget with optimizing financial resources, assessing results, improving efficiency, and keeping a commercial mindset

Key Responsibility 2:  Product Marketing

• Define and implement the local marketing strategic plan of the Maison in line with HQ orientations and market business specificities
• Organize successfully product launches of all segments with proper stock and allocation
• Share information of yearly product launch schedule with other departments and boutiques
• Conduct competitor research and marketing analysis
• Organize and animate training sessions for boutique staff on products and brand identity
• Manage and respect the budget with optimizing financial resources, assessing results, improving efficiency, and keeping a commercial mindset

Candidate Profile

• Solid Marketing and Communication experience (preferably in the luxury, fashion, or beauty sector)
• Strong communication and copywriting skills in both Japanese (native level) and English (business level)
• Highly organized with strong project management and multitasking skills
• Proficient in Microsoft Office; experience with Adobe Creative Suite (Photoshop, InDesign) and social media tools is a plus
• Passion for luxury, fine craftsmanship, and Italian heritage brands
• Open communication, team player
• Can-do mindset, “extra mile” mindset, enjoy challenges
• Able to work autonomously and try to solve problems on your own