Marketing Technologist

Job description

Leads the Build, Deploy, Innovate, and/or Operate the MarTech technology stack typically across or between domains/brands/channels. This includes ensuring the right set of data, technology and architectural choices for integration, activation/execution, sufficiency, and enrichment to meet the business need most effectively. Delivers real time insights and business transformation recommendations that improve our key measures, inform new business models, and optimize digital/ecommerce operations. Is the trusted leader, influencer, and practitioner of the MarTech technology stack to deliver business results for your respective brands, category and/or region. Leverages strong business acumen to act as an educator and translator between Marketing and IT to ensure the technology can meet the business needs. Influences, leads, collaborates and communicates effectively across brand (Up to Senior Brand Director), other multifunctional and agency/external partner team members to align plans, solve problems, and deliver results. Leads the creation and operation of new business models, executing with hands on the keyboard and codifying the processes/capabilities to scale where relevant. Project manages technology requests from marketing, translating between technical and marketing requirements and making sure that marketing's systems adhere to IT policies including cybersecurity and privacy mandates.

Job Qualifications

Qualifications (Expected):

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Proven experience in the digital marketing industry with core experiences in the Marketing Technology stack or Marketing data & analytics with knowledge built across more than one domain

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Proven leadership of marketing technology domain areas and/or brands or brand programs.

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Proven project management capabilities

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Strong business verbal and written communication skills, with the ability to influence decisions

Qualifications (Preferred):

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Certifications related to digital marketing, such as the Online Marketing Certified Associate (OMCA)

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Experience with using and working with data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value

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Strong experience in Google Analytics, Google Data Studio, and Google Ads

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Strong Analytics skills including tools such as KNIME, Python, Power BI, and Tableau

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Expert in Microsoft Office suite of tools including Excel, Powerpoint, Word

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Multiple experiences working in any of the digital marketing domain areas (i.e. Direct to Consumer Selling, eCommerce, Consumer Relationship Marketing (CRM), Search (SEM, SEO, Analytics), Web/Mobile Digital Presence & Traffic Generation, Digital Media & Programmatic Media Buying, Social Insights and Analytics, Content Management)

Job Schedule
Full time

Job Number
R000081754

Job Segmentation
Experienced Professionals (Job Segmentation)