Product Manager Eau Thermale Avène Greece

Job description

Who we are ?

We are Pierre Fabre Greece, an affiliate of Pierre Fabre Group . 

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group. 

Pierre Fabre, which has always been based in the Languedoc-Roussillon-Midi-Pyrénées region in southern France, has subsidiaries in 43 countries and distribution agreements in over 130 countries. Pierre Fabre Laboratories employs some 13,000 people worldwide. 

The company's products represent a continuum ranging from prescription drugs, dermo-cosmetics (Avène, Ducray, A-Derma...), to consumer health care (family health care, oral care and natural health) and oncology.

Your mission

About the Role:
We are seeking a dynamic and experienced Product Manager with a mission to lead Eau Thermale Avène, the N°1 Dermocosmetics brand in France, to reach top 3 in the Greek market. The ideal candidate will be responsible for adapting and executing strategic marketing plans to drive brand growth and market share. This role requires deep knowledge of beauty brand product management and consumer activation in the local market.

Key Responsibilities:

· 
Strategic Planning:

·  Adapt global marketing strategy to local consumer and maret needs and implement the local marketing plan to enhance brand visibility and sales.
·  Conduct market analysis and research to identify trends, consumer needs, and feedback global brand teams.
· 
Product Management:

·  Oversee the products lifecycle of the given portfolio in the local market and assure smooth product information flow with the colaborating teams
·  Participate in Sales forecasting to assure proper product availability in line with market demand.
· 
Marketing & Promotion:

·  Co-design and execute omni-channel marketing campaigns (retail, medical, media).
·  Manage advertising and promotional budgets effectively, monitor ROI and propose actions for improvement
· 
Sales and Medical teams Support:

·  Work closely with the field forces teams, conduct trade visits and collect feedback
·  Develop sales tools and training materials to drive HCP activation
·  Monitor sales performance and adjust strategies as needed to achieve Sales and Market Share targets.
· 
Brand Development:

·  Enhance the brand image and positioning in the local market.
·  Ensure the consistency of the brand communication

Main objectives (KPIs):

- Brand's Market share growth

- Brand's Revenues objective achievement

- Marketing budget planning and spending

- Forecasting accuracy

Who you are ?

Job Requirements:

- Minimum 5 years of experience in product or brand management

- Minimum 3 years of experience in Beauty industry (Dermocosmetics is an advantage)

- Proven success record in brand's Market share growth delivery

Education background:

- Master degree in Marketing or Pharmacy

Language skills:

- Fluent in Greek and English

Required skills

- Marketing mix know-how

- Communication with persuasion

- Curiousity, Creativity and Positivity

- Ability to analyze and strategic thinking

- Can-Do attitude and Results-oriented

- Cooperative

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.