Marketing Manager

Job description

Who we are ?

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 

Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 

In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.

Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

Your mission

In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities of the scope to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
- Contribute to develop the local marketing strategy
- Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
- Ensure correct adaptation of the brand/franchise image and values locally
- Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
- Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
- Measure the performance of omni-channel marketing action plans and propose plans for improvement
- Draw up and ensure budget and key performance indicator monitoring for the department/area
- Lead and supervise the team. Develop skills and manage performance, at an individual and collective level

Who you are ?

·  Strategic Planning and Analysis:
·  Develop and implement comprehensive marketing and innovation plans.
·  Formulate commercial strategies by analyzing and evaluating market trends.
·  Monitor competition closely to identify opportunities and threats.
·  Market Share Growth:
·  Develop actions to increase market share through competitive sales campaigns and trade actions.
·  Build pricing strategies aligned with competitive environments, cost increases, and application methods.
·  Marketing Execution:
·  Execute holistic marketing plans, including product launches, annual budgets, and communication/media plans.
·  Manage product launches and relaunches, consumer activities, and PR initiatives.
·  Work closely with cross-functional teams on various projects.
·  Consumer Insights and Research:
·  Conduct regular consumer research to evaluate performance, image, and communication effectiveness.
·  Plan brand, product, and communication strategies, and coordinate advertising strategies.
·  Promotional and Communication Strategy:
·  Lead the development of promotional messaging and materials specific to products, brands, and markets.
·  Ensure proactive and accurate communication of promotional materials to customers, trade partners, and employees.
·  Provide expertise in product and customer communication tools and channels, ensuring consistency in messaging and branding.
·  Event Management:
·  Initiate and manage business, promotional, and communication events.
·  Define and execute strategic plans for product portfolio/segment/market.
·  Market Trends and Customer Needs:
·  Stay updated with market trends, competition, and industry dynamics.
·  Identify new customer needs and set goals for new product development.
·  People and Talent Management:
·  Lead and manage the marketing team, fostering talent development and high performance.
·  Support the delivery of planned operational items to the market successfully.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.