Yield Analyst

Job description

The Weather Company's Yield Management team is looking for a Yield Analyst with a strong focus on Programmatic. This role will be responsible for Yield team's data management and monetization insights to support key revenue decisions for the company.
This is a highly critical role working closely with Yield Management, Programmatic Specialists, and senior leadership team to make strategic decisions about company's business to maximize revenue.

Key Responsibilities/Tasks:

TWC's Holistic Yield Data Management & Analytics
·  Analyze and provide insights around inventory capacity, bookings, proposals and pricing across all sales channel, sales verticals, ad products and platforms
·  Devise and implement new revenue strategies to improve monetization across US and International sites
·  Work with vendors to analyze industry performance and benchmark TWC's performance against industry average
·  Analyze full stack ad sales channel delivery and determine optimal priority settings by partnering with Direct Sales Yield Manager and Ad Ops Director
·  Analyze seasonality and severe weather impact on different verticals and buyers CPM and spend levels
·  Maintain inventory management system (Yieldex) by working closely with the central Ad Ops Program Management team on new products, change products, system integrations, and any seasonality adjustments
·  Create and maintain ad hoc reports and automated reports via QlikView by working closely with the central Sales analytics team
·  Build and maintain quarterly Yield Insights reports for senior management team Programmatic Yield Analytics & Optimization Solutions
·  Analyze and provide insights around Programmatic CPM, impression and revenue delivery trend across all channels, partners, platforms, devices, and ad types
·  Analyze bid CPM to help determine different buyers behavior across direct and indirect channels and their demand for certain inventory segments
·  Continuously research Programmatic market shifts to understand the latest trends on Programmatic spending by different verticals and advertisers
·  Provide periodic revenue insights report highlighting trends and on-going recommendations to determine optimal floor pricing and maximizing revenue across all sales channels
·  Develop revenue models for all programmatic ad product redesign and change request efforts
·  Maintain Programmatic revenue model to forecast CPM and revenue delivery for financial budgeting and pacing
·  Manage and understand complete picture of Programmatic inventory utilization and provide clear explanation of bottlenecks and recommended action steps to improve fill-rate.
·  Maintain record of all product changes and programmatic impact on CPM and performance Sales Support
·  Provide front-line sales support to sales team
·  Review, support, and recommend improvements to existing media plans that maximize yield and revenue
·  Evaluate proposed digital campaigns and understand impact of booked business
Auto req ID

165890BR
Required Education

Bachelor's Degree
Role ( Job Role )

General Other Technical Sales Specialist
State / Province

NEW YORK
Primary job category

Sales
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

No Travel
IBM Business Group

W&CP
Preferred Education

None
City / Township / Village

NEW YORK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3+ years of experience working in digital media – Publisher, Ad Tech, or Agency experience in Operations and/or Analytics function
·  Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment.
·  Solid experience in data management and analytics tool – Staq, Qlik Sense, Tableau, and MS Office (Excel, PowerPoint)
·  Solid experience in Publisher side ad technology platforms – (Ad Server, OMS, DMP, SSP)
Country/Region

United States
Preferred Technical and Professional Experience

·  None
Eligibility Requirements

None
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire