Video Producer

Job description

Discover what you can do at IBM.

About Content Marketing at IBM
People are bombarded and disrupted by over 14,000 messages a day. The world doesn't need more content; it needs better content. Hence, IBM Originals was founded to be the storytelling arm of IBM. We make content experiences that matter to our audiences and filter out the white noise.

The IBM Originals team believes that content is the best way to build relationships at scale and that stories must be both creatively told and useful to our audience. We are seeking a Video Producer to actively lead campaign content for Business Unit campaigns. Do you have what it takes? Want to be part of a company where science and creativity collide to make the new big bang in content?

About the Role
The Video Producer will partner with the Executive Producer, branded content producing team, and subject matter experts to create original, digitally native branded video that has unique angles, original stories and a look and feel that is native to the assigned brand. An IBM branded Video Producer must have an ability to capture the voice and vibe of the brand. Find, develop, and fast-track original storytelling opportunities based on digital and editorial trends while using analytics, and brand guidelines to deliver content that will have an impact and organically scale.

The Video Producer, Branded Content will report to the Executive Producer, and will collaborate with the IBM Originals team + the Business Units marketing team to execute on innovative video formats. The ideal candidate will have a seasoned track record not only in production but in branded digital video, a keen interest in video trends and social distribution plus an appreciation for a vast range of subjects related to the IBM brands and the clients we work with.

This role is located in IBM offices in New York City, New York.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

MC18
Auto req ID

125825BR
Required Education

Bachelor's Degree
Role ( Job Role )

Portfolio Marketing Professional
State / Province

NEW YORK
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

CHQ/OTH
Preferred Education

Bachelor's Degree
City / Township / Village

NEW YORK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  5+ years of proven video production experience
·  Client-facing experience
·  Advanced knowledge of analytics, trends and how it impacts client/creative opportunities
·  Ability to concept, research, write, and produce ideas for branded digital video
·  Thorough knowledge of the RFP, production and delivery process
·  Knowledge of the IBM brands and their publishing footprint
·  Fluency in digital video branded content trends, digital and social eco-systems
·  Ability to execute video creative in the field and in the studio, seamlessly, often relying on only creative references and written treatments
·  Ability to partner with sales and creative leadership across programming, strategy, creative development, and product
·  Able to collaborate with the video editorial team to identify scalable ideas and opportunities
·  Ability to budget and staff projects correctly while also mentoring producing team

Country/Region

United States
Preferred Technical and Professional Experience

·  2+ years of proven branded digital video production experience
·  Ability to multi-task and manage multiple projects at the same time while working under tight deadlines
·  Willing to manage the day-to-day budgets and view targets to meet business goals
·  Will implement best practices acquired from the subject experts
·  Willing to pilot branded opportunities within new ideas, new formats, new ways of moving video business forward
Eligibility Requirements

·  None
Position Type

Professional
New Collar Role

No